Follow this guidance to produce meaningful messaging that resonates with workers and maintains a strong sense of community.
As businesses navigate reopening and bringing back consumers to their premises, how can communicators prepare for this period of uncertainty and anxiety?
Our collective brainstorm netted many creative ways to unite and motivate employees from afar. Take a look at how your peers are reaching their remote workforce and chime in with ideas of your own.
Here’s a roundup of the week’s crisis communication news for communicators.
The Wisconsin-based sandwich company Cousins Subs relied on digital channels and customer service to show consumers a dedication to the community during COVID-19.
Also: Consumer content consumption trends during COVID-19, TSA embraces humor to share information and updates, take our survey, and more.
Also: One-quarter of consumers think there’s too many COVID-19 messages in ads, Spotify tests video podcasts, lessons from GE’s failed media relations response, and more.
In striving to elevate the workplace through diversity and inclusion, we might try only to quash language that has no business being in business. The effort requires more care and cognizance.
The company’s vice president of U.S. Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”
Also: Popeyes seeks musicians to perform its jingle, Natural Light offers a virtual commencement ceremony, top social media platforms for marketers, and more.
You can save your company’s reputation by helping execs craft compassionate messaging—and by advocating for affected colleagues.
Organizations must strive to show how they are valuable members of the communities they serve. How you respond to this crisis might well be what your reputation is based on for years to come.
Also: Chick-fil-A and Taco Bell offer at-home meal kits, J. Crew files for bankruptcy, join our Twitter #RaganChat with special guest from OKCupid, and more.
Workplace expert shares nearly 20 ways to create a safe space in your office right now for employees, as well as issues to address in the coming months.
Here’s a roundup of the week’s crisis communication news for communicators.
