Ragan Insider Ted Kitterman
Honoring Juneteenth, revisiting racist brand origins, and addressing harassment during WFH
Here’s a roundup of the week’s crisis communication news for communicators.
Employee Engagement
Ragan Insider Richard Lorenzen
How to get more PR value from surveys
Journalists are ravenous for research figures. By having proprietary data to share, you can find media coverage that would have been elusive otherwise. Here’s how.
Ragan Insider Ted Kitterman
Business leaders honor Juneteenth amid renewed conversation around race
While some organizations like Twitter and Slack gave employees the day off to mark the end of slavery in the U.S., others like Amazon encouraged workers to use the day at work for education and reflection.
Ragan Insider Ted Kitterman
Edelman report: How stances on race are impacting trust
The PR firm updated its Trust Barometer in the wake of George Floyd’s death and subsequent protests. The conclusion? The risks when staying silent have never been higher.
Ragan Insider Beki Winchel
Instagram vows to eliminate racial bias, Shake Shack responds to police officer poisonings, and airlines crack down on face mask policies
Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.
Ragan Insider Joey Amato
3 ways to reach LGBTQ consumers in the ‘new normal’
Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic.
Ragan Insider Kim Clark
What an inclusive language toolkit should cover
As diversity and inclusion efforts take shape, words and phrases emerge as crucial elements for cultivating mutual respect among co-workers. Consider these steps in developing a protocol.
Ragan Insider Meghan Madhavan
5 crisis communications takeaways from Levi Strauss’s corporate affairs team
Discover how executives at the iconic clothing brand reached employees after the COVID-19 pandemic began and what they learned in the process.
Ragan Insider Mike Hicks
How to keep remote workers engaged, motivated and inspired
Be human, facilitate frequent check-ins, and find meaningful ways to celebrate wins.
Ragan Insider Meghan Madhavan
3 ways to keep employees connected during a crisis
Learn how USAA has kept its workforce united and inspired as the pandemic unfolded.
Ragan Insider Ted Kitterman
Combing the data behind Black Lives Matter messages
Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more.
Ragan Insider Beki Winchel
HBO Max removes ‘Gone With the Wind,’ Paramount Network cancels ‘Cops,’ and CrossFit chief steps down
Also: Twitter is bringing back account verification with more transparency, Microsoft criticized for mistake with AI editor, Adidas promises to hire 30% black and Latino employees, and more.
Ragan Insider Ted Kitterman
IBM stops facial recognition work, employees seek fewer open workplaces, cosmetics brands drop talc, and more
Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.
Ragan Insider Ted Kitterman
How communicators can help in discussing racial injustice
These conversations can be tricky, emotionally charged and perilous for organizations, but ignoring them can have dire consequences. One agency is trying to make a difference.
Ragan Insider Ted Kitterman
How JConnelly is approaching remote internships during COVID-19
The PR agency is reimagining this important step of career development as many offices around the country remain locked down or minimally staffed amid the pandemic.
