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These conversations can be tricky, emotionally charged and perilous for organizations, but ignoring them can have dire consequences. One agency is trying to make a difference.
The PR agency is reimagining this important step of career development as many offices around the country remain locked down or minimally staffed amid the pandemic.
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For business leaders, communicators and brand managers, making space for disenfranchised voices without disappearing or making tone-deaf gaffes requires careful listening.
During these difficult times, its more important than ever to highlight and share accurate, relevant messages. Here are some tips to help fight the chaos.
Learn what matters in the ‘new normal’ and why frequent pulse surveys are key. You can’t succeed without engaged employees, so ‘test, test, and test some more.’
At Wheaton College in suburban Chicago, the brand journalism team pivoted its storytelling to connect alumni and administrators, students and faculty, and the community at large.
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Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. And speakers, watch your speed and diction.
Also: How consumer behavior has changed during COVID-19, Ben & Jerry’s delicious partnerships, the future of the PR pro, and more.
So says Carmen Collins, social media leader at Cisco.
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Companies keen on maintaining engagement and productivity should bend over backward to provide support and create a sense of community.
Your workers are key ambassadors for your brand, especially on social media. However, you must provide clear guidelines to ensure the right message comes through online.
