Right now, clarity is king. Prioritize robust, consistent communication, and take time to tailor and target pieces for your specific employees.
We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. Here’s what they predict.
Here’s a roundup of the week’s crisis communication news for communicators.
Journalists are ravenous for research figures. By having proprietary data to share, you can find media coverage that would have been elusive otherwise. Here’s how.
While some organizations like Twitter and Slack gave employees the day off to mark the end of slavery in the U.S., others like Amazon encouraged workers to use the day at work for education and reflection.
The PR firm updated its Trust Barometer in the wake of George Floyd’s death and subsequent protests. The conclusion? The risks when staying silent have never been higher.
Also: Verizon Media outlines three parts of embracing diversity and inclusion, Target observes ‘Juneteenth,’ why SEO can help your brand’s visibility and traffic, and more.
Without gay pride events and other typical outlets for engaging this community, brand managers will have to get creative to reach this lucrative demographic.
As diversity and inclusion efforts take shape, words and phrases emerge as crucial elements for cultivating mutual respect among co-workers. Consider these steps in developing a protocol.
Discover how executives at the iconic clothing brand reached employees after the COVID-19 pandemic began and what they learned in the process.
Be human, facilitate frequent check-ins, and find meaningful ways to celebrate wins.
Learn how USAA has kept its workforce united and inspired as the pandemic unfolded.
Here’s what the research suggests consumers want to hear from brands on the issues of racial injustice, police relations and more.
Also: Twitter is bringing back account verification with more transparency, Microsoft criticized for mistake with AI editor, Adidas promises to hire 30% black and Latino employees, and more.
Also: Google Maps offers alerts for mass transit users, Google Meet’s new noise-canceling features, how consumers feel about brand messages on racial justice, and other topics.
