Also: ‘The West Wing’ reunites to urge voting, Giphy offers moving Zoom backgrounds, Gen Z consumers are shifting the PR and marketing landscape with values, and more.
PR pros are trying to find long-term solutions for WFH and remote collaboration. Here’s how one agency leader sees the future of the industry.
Scripps and MetLife execs share a pledge and checklist to help move your D&I forward.
Perks and programs are great, but employees want leaders who express genuine care, compassion and appreciation for their labor.
Also: Signing a DE&I commitment for agency pros, a Connecticut mayor lashes out at John Oliver, wellness consumers skew towards women with higher incomes, and more.
Employees are understandably experiencing heightened levels of loneliness and anxiety right now. Here’s how to help alleviate feelings of despair.
Also: The MTA highlights its COVID-19 messaging on Twitter, General Mills offers Cinnamon Toast Crunch ‘dust,’ how D&I success relies on internal alignment, and more.
PR students at universities around the country are involved in running their own agencies, and like every other business, have been forced to adapt to a global pandemic.
In a report from the Center for Talent Innovation, data suggests that many white men are ready to embrace D&I initiatives if the right messages are deployed.
Your efforts will flail if you fail to communicate the ‘why,’ try to do too much, or lack clearly defined goals.
Jim King shares how the company aligns on core values, driving a process that works its way from the inside out.
Language can reinforce or dismantle status quo. When it comes to racial justice in our organizations, communicators must be ready to lead.
What you can do to keep these integral employees productive and engaged.
Also: Matthew McConaughey’s interview with Dr. Anthony Fauci on Instagram, WFH engagement drops for women and Black employees, Steinmart files for bankruptcy, and more.
Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.
