Whether it’s a hospital closure or an all-faculty announcement, your message must reach its intended audience. Find out how email metrics help.
As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
If you’re personalizing content based on superficial details or setting generic triggers, you could be missing out on a big sales bump.
Obscure signoffs can irk the recipient. They might even doom your future pitches to the spam folder. Here’s how to reply.
Start by defining tangible objectives. Then, identify the audience you want to reach, and start crafting a precise, concise set of questions.
