Ragan Insider Ted Kitterman
Infographic: Email design trends for 2020
How will you make your email campaigns stand out in overcrowded inboxes? Here are some design tips to help your efforts cut through the noise.
Ragan Insider Ted Kitterman
Infographic: Your email marketing checklist for 2020
Are you making new connections with your efforts or just burning through contacts and ruining your sender reputation? Here are crucial steps to take when emailing this year.
Ragan Insider Robby Brumberg
Infographic: How to write irresistible headlines, from A-Z
Read on for an alphabet’s worth of tips to craft zippy, snappy, satisfying story-toppers.
Ragan Insider John Jantsch
5 steps to creating marketing emails that get opened and read
Given the flood of messages people receive in the course of a day, yours requires key elements to stand out in their brimming inboxes. Try these approaches.
Ragan Insider Ted Kitterman
Infographic: How to use emoji in your marketing messages
The emoticons can add visual flair to your words, but inappropriate deployment will turn readers off—or even damage your reputation. Here’s how to use them correctly.
Ragan Insider Amanda Clark
6 meaty content marketing metrics to monitor
Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation.
Ragan Insider Skyler Acevedo
4 tactics for successful pitching
Relevance and personalization are crucial to your email’s efficacy, but without a striking subject line—and maybe some social media schmoozing—it’s bound for the trash bin.
Ragan Insider Ted Kitterman
Infographic: How to combine email and social media efforts
Both campaigns can be more effective if they work together. Here are five ways you should consider coordinating the two.
Ragan Insider Ray Schultz
Survey: All generations favor email for workplace communication
Though messaging apps are deemed more fun and casual, men and women alike list email as their first option, regardless of their age group.
Ragan Insider Giselle Abramovich
Study: Work email opened more frequently than personal email
A multi-generational survey by Adobe offers insights into where and when people wade into their inboxes—and what particular peeves make them likely to trash your marketing message.
Ragan Insider Robby Brumberg
Infographic: A slew of saucy phrases that trigger online action
Replace those weak, wimpy words with terms that imply exclusivity, scarcity and safety.
Ragan Insider Sara Staffaroni
10 key questions for gauging employee satisfaction
A hefty paycheck is not enough these days to retain talent. Regular surveys provide valuable feedback for enhancing workplace culture, career growth opportunities and other key factors.
Ragan Insider Bill Byrne
5 tactics for developing relationships with journalists
Are you tired of getting no response to your media pitches? Here are some ways you can develop a rapport with reporters—and cut through the cluttered inbox.
Ragan Insider Delaney Kline
How to add personality to your PR pitch
Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties.
Ragan Insider Ted Kitterman
Infographic: How AI advances have affected email tactics
Machine learning and automation are revolutionizing how marketers use email. Here are some features to employ immediately in your campaigns.
