The emoticons can add visual flair to your words, but inappropriate deployment will turn readers off—or even damage your reputation. Here’s how to use them correctly.
Don’t waste your time on fluffy stats that don’t drive business results. Instead, track email subscriptions, dwell time and lead generation.
Relevance and personalization are crucial to your email’s efficacy, but without a striking subject line—and maybe some social media schmoozing—it’s bound for the trash bin.
Both campaigns can be more effective if they work together. Here are five ways you should consider coordinating the two.
Though messaging apps are deemed more fun and casual, men and women alike list email as their first option, regardless of their age group.
A multi-generational survey by Adobe offers insights into where and when people wade into their inboxes—and what particular peeves make them likely to trash your marketing message.
Replace those weak, wimpy words with terms that imply exclusivity, scarcity and safety.
A hefty paycheck is not enough these days to retain talent. Regular surveys provide valuable feedback for enhancing workplace culture, career growth opportunities and other key factors.
Are you tired of getting no response to your media pitches? Here are some ways you can develop a rapport with reporters—and cut through the cluttered inbox.
Writers and PR pros can develop deep, lasting relationships if early interactions are handled correctly. Here are some ideas for how to strengthen these ties.
Machine learning and automation are revolutionizing how marketers use email. Here are some features to employ immediately in your campaigns.
Whether it’s a hospital closure or an all-faculty announcement, your message must reach its intended audience. Find out how email metrics help.
As more journalists are working outside of traditional media companies, PR pros must reconfigure their outreach efforts. Here’s how these new media pros want to be contacted.
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
If you’re personalizing content based on superficial details or setting generic triggers, you could be missing out on a big sales bump.
