Michael DesRochers
How to use data to effectively communicate internal changes
Three data-backed techniques to ensure your emails get opened and read by employees.
Roula Amire
Survey: Email dominates; intranets get a rebirth
A new report reveals the most used channels, what employees want to hear about most right now, and much more.
Ragan Insider Michael DesRochers
When communicating in a crisis, ask: Who says what, when and how?
Outreach to your employees is your first priority, as they deserve to know what’s happening, and they can serve as trusted brand advocates. Those key questions will keep things on track.
Ragan Insider Abby Chinery
Journalists reveal what makes them open your email pitches
Having a hard time getting through to your target outlet? Consider these essential steps.
Ragan Insider Beki Winchel
Lysol maker warns against ingestion, Google and Facebook add transparency features, and Ogilvy tells communicators to be ‘AWARE’
Also: Budweiser asks social distancers “what’s up,” Pizza Hut executive says brand managers should be active during COVID-19, tips for virtually presenting, and more.
Ragan Insider Ted Kitterman
Report: Only 10% have extensive plans for a return to work
In a new survey from Peppercomm and the Institute for Public Relations, only a few leaders are fully prepared for a post-COVID recovery. Communicators play an essential role.
Ragan Insider Beki Winchel
Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video
Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more.
Ragan Insider Carmine Mastropierro
7 tips to make your email super effective
Organize your text, limit each message to a single topic, avoid jargon and redundancies and, for Pete’s sake, double-check names and spellings. Oh, and when you can, make a phone call.
Ragan Insider Tim Sackett
When and how to break important company news
Don’t wait until Friday, and don’t count on a one-and-done approach. Follow up big announcements with complementary, concise messaging to hammer home the crux of it.
Ragan Insider Ted Kitterman
Infographic: Why email shouldn’t be ignored
Though the average consumer’s inbox is more crowded than ever, a good email campaign can offer plenty of power for some communicators. Consider this graphic.
Ragan Insider Ronn Torossian
Why PR pros shouldn’t give up on email
Here are some tips to make sure you are getting the biggest possible return on your email efforts, and what you should consider if engagement is starting to flag.
Ragan Insider Ted Kitterman
Infographic: 7 tips for expanding your email list
Email is still one of the most effective tools communicators have, but new laws and bad habits mean marketers and communicators must always work to widen their audience. Here’s how.
Ragan Insider Ted Kitterman
Infographic: Email design trends for 2020
How will you make your email campaigns stand out in overcrowded inboxes? Here are some design tips to help your efforts cut through the noise.
Ragan Insider Ted Kitterman
Infographic: Your email marketing checklist for 2020
Are you making new connections with your efforts or just burning through contacts and ruining your sender reputation? Here are crucial steps to take when emailing this year.
Ragan Insider Robby Brumberg
Infographic: How to write irresistible headlines, from A-Z
Read on for an alphabet’s worth of tips to craft zippy, snappy, satisfying story-toppers.
