Turning a negative perception issue into an opportunity
How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games.
How the Entertainment Software Association’s “Game Generation” campaign helped the gaming industry shift the public narrative around video games.
Students at the University of Florida and Ohio University shares what DE&I means for their career journeys and how they are to educate themselves and their peers.
This comms pro has seen it all throughout her career in roles with Edelman, L’Oreal and Scholastic. Here’s what she sees next for the industry.
Also: Carters offers personalized videos from Santa, a Halloween costume encourages voting, 68% of agency executives have altered their offerings during COVID-19, and more.
As we remain holed up at home, now is the perfect time to invest in someone else. Here’s how to help boost a colleague’s career— and enhance your own.
Also: Coca-Cola to remove iconic San Francisco billboard, 31% of content marketing awards finalists use ‘tangential’ topics, Jack in the Box offers chicken-scented face masks, and more.
When done right, the work will be painful, says Finn Partners’ managing partner, but it is worth the effort.
As part of Communications Week, communicators share what it means to be authentic and transparent on race and equity in the workplace.
PRSA Chair Garland Stansell makes the case for the actions that should be embraced in the months ahead.
Also: The Hershey Co. offers Reeses Halloween treat machine, Bark Box live-tweets during ‘The Bachelorette,’ Facebook provides the most content engagement, and more.
Empowering affinity groups can boost employee engagement, confidence and trust–and provide a long-term burst of momentum toward DE&I goals.
Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.
Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more.
Also: McDonald’s offers new breakfast items and another menu collab to entice younger consumers, report reveals COVID-19 fears, Best Buy highlights DE&I efforts, and more.
An well-crafted statement supporting equality and welcoming diversity within your organization is great—but it isn’t enough. Here’s how to act meaningfully.