Ragan Insider Tom Corfman
Why PR people don’t like talking to reporters
‘No comment’ is no strategy. Figure out what they need to know, then add what you want them to know.
Crisis Communications
Justin Joffe
2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans
Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more.
Justin Joffe
CDC updates COVID testing guidance, November quit rate breaks records, and Airbnb fights discrimination on its platform
Also: Pepsi gives away Crystal Pepsi for 30th anniversary, Ford ramps up electric pickup production, and more.
Justin Joffe
Virginia state officials reach out to stranded motorists, the biggest drivers of mobile traffic, and Starbucks adds employee vaccine requirements
Also: Sweetgreen launches salad subscription, Planet Fitness CEO says gym visits are up, and more.
Justin Joffe
AT&T and Verizon push back on 5G delay, communicators struggle to embrace AI, and CES pushes ahead with in-person event
Also: Planet Fitness launches campaign for start of the new year, banks delay return to office, and more.
Tony Silber
Report: The role of communications pros expands dramatically amid relentless global crises
Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.
Michelle Garrett
21 influencers share top tips for 2021 digital marketing
How will you grab an online audience this year? Here’s how industry insiders see the game.
Ted Kitterman
6 wordings that are red flags to potential candidates in new hire postings
Phrases like “fast-paced environment” and “like a family” can be a signal that you have a culture problem and could dissuade some applicants from applying.
Justin Joffe
Film and television staff weigh industry strike, Twitter users rely on platform for news, and Activision Blizzard CEO shares update on culture changes
Also: Travelocity launches curated trips Hispanic Heritage Month, Microsoft users celebrate accessibility and sustainability innovations, and more.
Olga Fleming & Courtney Walker
7 PR trends to follow for 2021
When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values.
Julie Wright
5 tips for identifying—and avoiding—cognitive bias during a crisis
When facing the unknown, you might not even know everything you think you know.
Justin Joffe
CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform
Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more.
Lexie Gardiner
3 social media trends to embrace in 2021
What type of content will perform the best on Instagram? How can social media drive crucial e-commerce operations? Here’s what you must know.
Ted Kitterman
Cinnamon Toast Crunch flounders in shrimp-tail crisis
The sugary cereal’s digital team initially tried to deny a writer’s aquatic discovery on Twitter. The prawny saga has become must-see social media entertainment.
Michael DesRochers
How internal communications will change again in 2021
Think multi-channel and measured.
