The current crisis demands more external communication
Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.
Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.
The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together.
Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.
What can businesses and communicators do to safeguard carefully developed reputations and digital presences? Here are some tips for the current crisis.
This public health crisis is also threatening markets and investment portfolios. Here is what is working for communicators looking to calm anxieties.
TV reports still need to fill segment slots, but they’re limited in how they can go out and find stories. Here’s how you can be an important resource.
With many organizations looking to offer help to their communities, it’s crucial to communicate these efforts in a way that feels authentic and thoughtful.
Tell us how you’re reaching remote employees, if your value has increased internally, and what departments you’re working with in this short survey.
Now is a time for everyone to pitch in, and agencies that can go above and beyond for their clients will be positioned to reap the benefits later.
Also: DoubleTree and Disney Parks share signature recipes, ideas for content during COVID-19, crisis leadership tips from Aflac’s senior VP, the secret to outstanding tweets, and more.
Here’s how Catherine Hernandez-Blades is steering her organization through the current crisis.
The answer, according to the data, is yes. Here’s a look at the trends in non-COVID-19 coverage.
How are you providing an example for employees during the current crisis? Here are two tips to improve your internal communications.
Here’s a roundup of the week’s crisis communication news for communicators.
Don’t overshare, but be honest about the difficulties you face. Here are some tips—some of which countermand some classic tenets of crisis management.