This agency leader says the CEO is perfectly positioned to be the “steady hand” on the when during the COVID-19 pandemic. Honesty, without hysteria, is paramount.
People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience.
Here are three questions every PR pro should be asking about their brand right now.
Here’s a roundup of the week’s crisis communication news for communicators.
Also: Land O’Lakes updates its packaging, Busch offers couples free beer for a year, your WFH photos, bringing farm animals to a meeting, and more.
The Netflix documentary offers more than entertainment for viewers. Here are some communications takeaways from the cultural phenomenon.
Also: Citi Group partners with &pizza to feed health care workers, how leaders can give employees hope during COVID-19, how influencers can help you weather the crisis, and more.
Make sure employees can see a path forward, but don’t offer speculation where you don’t have hard data. Here’s how you can prepare for a quick recovery.
Here’s a look at how several organizations are giving back to their community, industry and workforce. Are you proud of your or your employer’s efforts? Let us know.
When it comes to leaders and heroes in this crisis, there are few who have used their voice and platform with aplomb. Here’s what PR pros can learn from them.
Here is why the current business environment calls for scaling, not slashing marketing and PR efforts.
The insurance provider had to pivot from planned outreach during the health care crisis to find ways to bring everyone together.
Also: Ohio Department of Health’s video on social distancing racks up 20M views, no new emojis because of COVID-19, pitfalls of email marketing, and more.
What can businesses and communicators do to safeguard carefully developed reputations and digital presences? Here are some tips for the current crisis.
This public health crisis is also threatening markets and investment portfolios. Here is what is working for communicators looking to calm anxieties.
