You can save your company’s reputation by helping execs craft compassionate messaging—and by advocating for affected colleagues.
Make sure your voice isn’t muddying the waters around COVID-19 and your channels are helping to share crucial, accurate information.
Organizations must strive to show how they are valuable members of the communities they serve. How you respond to this crisis might well be what your reputation is based on for years to come.
Also: Chick-fil-A and Taco Bell offer at-home meal kits, J. Crew files for bankruptcy, join our Twitter #RaganChat with special guest from OKCupid, and more.
Here’s a roundup of the week’s crisis communication news for communicators.
Here’s how you can turn yourself into a crucial resource for reporters during this global crisis.
Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more.
Every organization must be ready to demonstrate how it is taking care of its workers during this crisis. Here are some ways to ensure your reputation remains untarnished.
Many organizations are facing a return to work scenario where masks will be essential. Here are some guidelines to consider sharing with your stakeholders.
New York’s governor has earned plaudits for his leadership amid the COVID-19 pandemic. Mine these lessons for your own public speaking forays.
Also: Apple Maps shows COVID-19 testing sites, AMC Theaters bans Universal films, Google entertains with past Doodles, and more.
Video has become a handy medium for organizations during this crisis, but would-be videographers would do well to not overreach.
Also: Disney+ deals with backlash over legal jargon tweet, join our Twitter #RaganChat, why PR pros must lead now more than ever, and more.
The agency head urges all communicators to have one eye on the future as you manage the day-to-day crisis if you want staying power long past the current pandemic.
Many organizations have overhauled their master plans for outreach and engagement because of the crisis. If you have done so, how can you gauge your recent efforts’ success? We can help.
