The company’s vice president of U.S. Communications Moyra Knight says, “We have an opportunity to set the tone for how our companies will emerge.”
Also: How brand managers can strengthen relationships during COVID-19, Tinder to offer video chat feature, a corporate buzzword battle, and more.
Overhaul planned content to avoid tone-deaf gaffes, invest in digital events, and rejigger your media relations strategy to dovetail with our current state of affairs.
We want to know how the current crisis is changing how PR pros see the future of their profession. Share your thoughts in our survey and get a copy of our final report.
Also: Popeyes seeks musicians to perform its jingle, Natural Light offers a virtual commencement ceremony, top social media platforms for marketers, and more.
You can save your company’s reputation by helping execs craft compassionate messaging—and by advocating for affected colleagues.
Make sure your voice isn’t muddying the waters around COVID-19 and your channels are helping to share crucial, accurate information.
Organizations must strive to show how they are valuable members of the communities they serve. How you respond to this crisis might well be what your reputation is based on for years to come.
Also: Chick-fil-A and Taco Bell offer at-home meal kits, J. Crew files for bankruptcy, join our Twitter #RaganChat with special guest from OKCupid, and more.
Here’s a roundup of the week’s crisis communication news for communicators.
Here’s how you can turn yourself into a crucial resource for reporters during this global crisis.
Also: Communicators shine in an ROI musical, Reddit puts the brakes on group chat feature, join our Twitter #RaganChat with special guest from OKCupid, and more.
Every organization must be ready to demonstrate how it is taking care of its workers during this crisis. Here are some ways to ensure your reputation remains untarnished.
Many organizations are facing a return to work scenario where masks will be essential. Here are some guidelines to consider sharing with your stakeholders.
New York’s governor has earned plaudits for his leadership amid the COVID-19 pandemic. Mine these lessons for your own public speaking forays.
