At Wheaton College in suburban Chicago, the brand journalism team pivoted its storytelling to connect alumni and administrators, students and faculty, and the community at large.
The steakhouse chain had to adapt during the pandemic, and prioritized employees to avoid layoffs and launched an employee assistance fund.
Also: George Strait and other celebrities extend the reach of Texas’ COVID-19 messages, how social media affects language, Burger King and Google focus on social distancing, and more.
Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. And speakers, watch your speed and diction.
What kinds of messages are resonating, and why is PR such an essential part of your organization’s recovery strategy? Here’s what industry leaders have to say.
Also: Consumers support brands that include LGBTQ members in ads and commercials, Ben & Jerry’s issues ‘Black Lives Matter’ statement, Microsoft offers browser game, and more.
Finding stories in your data can lead to big earned media wins.
Also: How consumer behavior has changed during COVID-19, Ben & Jerry’s delicious partnerships, the future of the PR pro, and more.
So says Carmen Collins, social media leader at Cisco.
Also: The majority of publications continue to focus on COVID-19 news, Disney World shares recipe for popular resort treat, Hy-Vee hands out masks in Iowa, and more.
These crucial teams can find themselves at loggerheads, but their collaboration is essential for navigating through a crisis.
It’s all about capturing moments that matter. Read on for the airline’s tips to make your storytelling soar—even during turbulent times.
Also: Lowe’s, Walmart and Target report boosted online sales, winning content strategies during COVID-19, United Nations’ guide to fighting misinformation, and more.
As we’ve seen disasters come in all shapes and sizes, and dealing with a pandemic is quite unlike walking back a CEO’s PR gaffe. Still, these fundamentals can help you keep your business afloat.
Also: Google Maps encourages virtual vacations, Instagram launches feature focused on wellness and mental health, South Korean soccer team apologizes for sex dolls, and more.
