Ragan Insider Julie Baron
COVID-19: What’s changed (and has not) about internal communication
Everything might seem upside down, but it’s still safe to focus on clarity, transparency, brevity and consistency.
Crisis Communications
Ragan Insider Ted Kitterman
NYT shakes up Opinion staff, journalists ready to travel, and black business leaders demand better crisis response
Also: Elevator safety after COVID-19, Jeff Bezos’ Instagram strategy around BLM, Sonic’s apology for racial profiling, how orgs are talking about mental health, and more.
Ragan Insider Robby Brumberg
How to communicate during civil unrest
Communicators, you are essential personnel. Here’s vital guidance to send meaningful messages in this heated moment.
Ragan Insider Beki Winchel
WarnerMedia’s specific plan to support Black Lives Matter, Facebook labels state-controlled media, and NYT apologizes over op-ed
Also: Advocacy messages and marketing don’t mix, how brands stayed largely silent during the first several days of protests, how your employees are giving back, and more.
Ragan Insider Beki Winchel
Snap stops promoting Trump, Wendy’s dedicates Twitter feed to Black voices, and Lucasfilm stands behind John Boyega
Also: How COVID-19 is eroding company culture, HBO Max and Bon Apétit offer BLM resources, and more.
Ragan Insider Ted Kitterman
Navigating authenticity and openness in the face of racial injustice
For business leaders, communicators and brand managers, making space for disenfranchised voices without disappearing or making tone-deaf gaffes requires careful listening.
Ragan Insider William Comcowich
How leaders’ reputations can either shine or decline during COVID-19
Those who’ve responded to this crisis with empathy, generosity and genuine warmth have reaped profound reputational rewards.
Ragan Insider Michael Cherenson
How your comms can mitigate disinformation
During these difficult times, its more important than ever to highlight and share accurate, relevant messages. Here are some tips to help fight the chaos.
Ragan Insider Beki Winchel
Spotify adds silent tracks for #BlackoutTuesday, Facebook donates $10M amid employee criticism, and Starbucks embraces conversation
Also: OKCupid, Verizon and Peets Coffee focus on strategic plans to fulfill Black Lives Matter efforts, Microsoft highlights black employee voices, and more.
Ragan Insider Beki Winchel
Target closes stores in light of protests, YouTube, others donate to equality efforts, and Nike says ‘Just don’t do it’
Also: The business case for diversity, and the NBA, The Cheesecake Factory and U.S. Airforce are criticized for tone-deaf tweets. Plus, Wendy’s and HBO Max hit pause on campaigns, and more.
Ragan Insider Jim Ylisela
Anatomy of a leadership video
Needed more than ever, even a simple CEO message can get complicated in a pandemic.
Ragan Insider LaTonya Taylor
How a college’s spirit—and spirituality—came forth amid the pandemic
At Wheaton College in suburban Chicago, the brand journalism team pivoted its storytelling to connect alumni and administrators, students and faculty, and the community at large.
Ragan Insider Ted Kitterman
How Texas Roadhouse envisions purpose during COVID-19
The steakhouse chain had to adapt during the pandemic, and prioritized employees to avoid layoffs and launched an employee assistance fund.
Ragan Insider Beki Winchel
IAB chief slams Trump’s social media EO, Google to use ‘page experience’ in search rankings, and Twitter rolls out scheduled tweets
Also: George Strait and other celebrities extend the reach of Texas’ COVID-19 messages, how social media affects language, Burger King and Google focus on social distancing, and more.
Ragan Insider Roula Amire
Keys to a successful global crisis communications response
Communicators should bear in mind key cultural differences and adapt their crisis messages accordingly to engage a worldwide workforce. And speakers, watch your speed and diction.
