Ragan Insider Devon Gardner
5 emerging, surging social media trends for 2020
Scrap your content calendar, prioritize listening, and put self-promotion on hold.
Crisis Communications
Ragan Insider Beki Winchel
Snap says ‘sorry’ for Juneteenth filter, AMC to require face coverings after all, and Patagonia joins Facebook boycott
Also: Dreyer’s to rebrand its Eskimo Pies, Upwork reports that hiring managers are turning to freelancers during COVID-19, Netflix announces ‘The Witcher’ with a poem, and more.
Ragan Insider Dustin Siggins
When is it safe to ignore the haters?
The saying about ‘all publicity is good publicity’ doesn’t hold—but not every bad headlines does real damage. Here’s how you can understand negative press’ true impact.
Ragan Insider Bryant Hilton
The “next normal” for managers: How to prepare
Right now, clarity is king. Prioritize robust, consistent communication, and take time to tailor and target pieces for your specific employees.
Ragan Insider Ted Kitterman
How comms services providers see the future of communications
We asked our community of vendors and agencies how they see the future of the PR world after COVID-19. Here’s what they predict.
Ragan Insider Ted Kitterman
Honoring Juneteenth, revisiting racist brand origins, and addressing harassment during WFH
Here’s a roundup of the week’s crisis communication news for communicators.
Ragan Insider Robert Wynne
PR pros need more than political correctness to survive
Major shake-ups in newsrooms, along with promises of more diversity and sensitivity, signal major changes for the PR industry.
Ragan Insider Rob Reinalda
Panel: Racial injustice demands action, not just rhetoric
Corporate vows and fleeting public attention make words spoken today, however impassioned, likely to float away unless executives and activists take definite steps to correct imbalances.
Ragan Insider Beki Winchel
Incorporate the crisis lifecycle into your communications
Whether it’s engaging with employees throughout layoffs or preparing for and responding to reporters’ and consumers’ requests, plan your messages stage by stage.
Ragan Insider Ted Kitterman
How stances on racial justice are affecting trust
According to Edelman’s Trust Barometer, the risks of staying silent have never been higher.
Ragan Insider Julia Angelen Joy and Mary Beth West
Why PR pros must address the big, white elephant in the room
White PR people in power need to participate more actively in systemic change for racial equality. For clients and organizations to thrive, everyone must have the tough conversations.
Ragan Insider Ted Kitterman
Adidas rejects employee claims on diversity, employee welfare tops ranks of reopening concerns, Publix stays the course on BLM attire, and more
Also: Cream of Wheat and Lloyd’s of London address racist past, Orlando International Airport sets the record straight on Twitter, when PR pros plan to return to the office, and more.
Ragan Insider Ted Kitterman
Edelman report: How stances on race are impacting trust
The PR firm updated its Trust Barometer in the wake of George Floyd’s death and subsequent protests. The conclusion? The risks when staying silent have never been higher.
Ragan Insider Beki Winchel
In times of crisis, put your chief executive front and center
Target CEO Brian Cornell has helped employees and consumers navigate tough times with simple and transparent messages.
Ragan Insider Ted Kitterman
How Wyndham Destinations changed tactics during the COVID-19 crisis
The hospitality chain drove conversations online and in media outlets through new partnerships and virtual offerings.
