How to make a competitor’s trust crisis into your opportunity
You’re ready for your own crisis — but are you ready for your competitors’?
You’re ready for your own crisis — but are you ready for your competitors’?
Get to a first draft fast.
From the Battle of Kharkiv to managing communications for the Territorial Defense Forces of Kyiv, Volodymyr Dehtyarov is fighting for his country.
As usual, the work starts long before the crisis does.
The popular TV series rankled some with a bit of reverse psychology in its marketing. Here’s how PR could have helped.
Media monitoring helps you understand when you’re in the middle of a storm – and how to get out of it.
The agency was able to pitch news outlets about the star-studded telecast which raised around €1.2 million from 80 million viewers worldwide.
A crisis comms expert takes a look at how messaging was handled and mishandled after Will Smith disrupted the Oscars telecast.
Also: A Substack comms pro takes heat for her swipe at Twitter employees in her message about open roles at the organization.
President Biden’s warning to business leaders should trigger a review of crisis comms readiness.
Also: Elon Musk buys 9.2% stake in Twitter after ranting against the platform.
Follow the conversation to make sure your crisis messaging rises to the needs of the moment.
Also: Carhartt partners with Warner Bros. for Batman-inspired workwear line, Activision Blizzard CEO welcomes lawsuit settlement and more.
Also: Airbnb wants to help teachers make extra cash by hosting.
Goodwill enlisted allies and gave them the tools they needed to combat the viral misinformation.