Also: Amazon announces Climate Pledge Arena, Chuck E. Cheese parent files for bankruptcy, the COVID-19 messages that resonate with consumers, and more.
Also: How not to respond to a rejected media request, Facebook Live viewership increased 50% since January, adopting social justice initiatives, and more.
The global managing director for the leading resource for measuring communications shares her best measurement, management and martini advice.
Communicators and PR pros must be ready to offer solutions that help clients reframe expectations for the future.
Nebraska Medicine’s communications director shares why effective crisis messaging involves employees across your organization—and how you can prepare for action.
Also: Google reveals rising search trends for small business support, a social media manager’s relatable frustration over current crises, WFH risks to avoid, and more.
Though you might not have the power to hire new team members or undertake other action, forcing leaders to be accountable can help your organization find its way.
As the pandemic endures, follow this guidance on how to keep your messaging, strategy and team afloat amid unchartered waters.
Looking to prove your social media team’s return on investment? Become a strategic adviser to your senior leaders, not a numbers nerd.
Also: Google adds ‘fact check’ label to images, 78% of sentiment around Pride Month content is positive, Ben & Jerry’s explains ‘defund the police’ with ice cream image, and more.
This comms exec shares advice for climbing the career ladder remotely—and managing a heavy workload while caring for young children.
Scrap your content calendar, prioritize listening, and put self-promotion on hold.
Also: Dreyer’s to rebrand its Eskimo Pies, Upwork reports that hiring managers are turning to freelancers during COVID-19, Netflix announces ‘The Witcher’ with a poem, and more.
The saying about ‘all publicity is good publicity’ doesn’t hold—but not every bad headlines does real damage. Here’s how you can understand negative press’ true impact.
Right now, clarity is king. Prioritize robust, consistent communication, and take time to tailor and target pieces for your specific employees.
