Leaders from Google, Porter Novelli and Edelman shared insights and strategies during ColorCommCON. Here’s the counsel they’re offering right now.
Also: Netflix hires Bozoma Saint John as new chief marketer, Stouffer’s pleases a fan with birthday drawing, employees want more diverse workforces, and more.
By prioritizing listening, storytelling and backing up words with actions, the organization is working to create positive change and promote health equity.
Here’s how reporters say you can get their attention during these turbulent times.
The top communicator for FIS shares how her team has adapted during the current crisis and offers lessons for others.
Also: Ford and Disney team up on historic product launch, Facebook refuses to budge amid advertiser boycott, shift your attention to increase productivity, and more.
Candid conversations about diversity and inclusion go beyond a statement of support for racial equality in the wake of George Floyd’s death.
Apply the principles used by The Trevor Project to craft messages that respect your audience’s diverse, intersectional identities.
Traditional brand experiences are being replaced by virtual interactions and activations—but consumers desires haven’t changed. Authenticity and empathy still lead the way.
Also: Philadelphia Flyers’ Gritty gets a ‘Queer Eye’ makeover, Pizza Hut franchisee declares bankruptcy, Walmart stops selling ‘All Lives Matter’ shirts, and more.
PR pros on social media should focus on providing value to their audience. Here’s what that might look like in practice.
Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees.
Also: Starbucks celebrates the LGBTQ+ community and its allies, many employers are looking at employees’ social media feeds, European companies brace for thousands of layoffs, and more.
If you’re not mindful of—and actively investing in—workers’ mental, physical and financial well-being, good luck sustaining a healthy business in the days ahead.
The role of PR is to drive commercial success. How do we prioritise an approach driven by facts and figures over kudos and cachet?
