Roula Amire
Arch Mortgage CEO uses instant messenger to chat with employees twice weekly
“Message with Michael” began in May in an effort to engage a workforce who’ve largely been working from home since March.
Crisis Communications
Motti Peer
How PR pros can lead the conversation during COVID-19
With the right message, the industry is poised to offer more value to audiences and clients than ever.
Beki Winchel
Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment
Also: Krispy Kreme offers free doughnuts to educators, 80% of B2B decision-makers say COVID-19 business shifts will remain, Waffle House wisdom, and more.
Tori Simmons & Mackenzie Woods
Securing national TV coverage for brands that aren’t household names
COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets.
Beki Winchel
Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll
Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more.
Ted Kitterman
Michael Monahan shares how Moxē has returned to the office
The CEO shares tips for going back to the workplace and tools that have been essential for helping his team through the COVID-19 crisis.
Beki Winchel
H&M Group apologizes for racial slur, Booking.com to lay off 4,000 employees, and NYT’s digital revenue overcomes print for first time in history
Also: Kraft serves macaroni and cheese for breakfast, Cheetos to add mac ‘n cheese offering, Twitter and Facebook remove Trump tweets for misinformation, and more.
Amanda Milligan
3 tactics for building brand authority on social media
When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch?
Malin Teles
4 reasons why your internal strategy should drive and dictate external efforts
If you say one thing and do another, you’ll quickly lose credibility. Here’s why your internal messaging should shape, influence and animate all your communication.
Ragan Insider Robby Brumberg
Why employee preparedness is essential for engagement
Morale suffers when workers feel left in the dark, neglected or ill-equipped to tackle what lies ahead. Here’s how to keep your team feeling confident and hopeful for the future.
Abby O’ Connor
5 keys to successful media relations right now
Be a helper, keep your pitches snappy, and do your research before hitting send.
Beki Winchel
Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’
Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more.
Eric Yaverbaum
3 ways the WHO can fix its PR crisis
The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?
Ted Kitterman
How Rokk Solutions’ Rodell Mollineau sees the future of PR
The co-founder and partner of Rokk Solutions in Washington, D.C. shares his view of the future of the industry and navigating the current crisis.
Katie Delahaye Paine
Evaluating DE&I? You’re probably doing it wrong
What are the numbers that your organization should be tracking to show movement on key DE&I initiatives? Here’s how you should measure this important part of your organization.
