Abby O’ Connor
5 keys to successful media relations right now
Be a helper, keep your pitches snappy, and do your research before hitting send.
Crisis Communications
Beki Winchel
Audi pulls ‘insensitive’ ad, Disney+ to release ‘Mulan’ and Instagram rolls out ‘Reels’
Also: Publicis Groupe axes exec for controversial COVID-19 comments, Walmart debuts drive-in movie nights, how you can restart your marketing during the pandemic, and more.
Eric Yaverbaum
3 ways the WHO can fix its PR crisis
The organization has turned to Hill+Knowlton Strategies to deliver life-saving messages around the world, but what’s the role of PR at this late stage?
Ted Kitterman
How Rokk Solutions’ Rodell Mollineau sees the future of PR
The co-founder and partner of Rokk Solutions in Washington, D.C. shares his view of the future of the industry and navigating the current crisis.
Katie Delahaye Paine
Evaluating DE&I? You’re probably doing it wrong
What are the numbers that your organization should be tracking to show movement on key DE&I initiatives? Here’s how you should measure this important part of your organization.
Beki Winchel
Clorox names first female CEO, Lifetime announces inclusive holiday film lineup, and Chipotle merchandise highlights sustainabiliity
Also: Consumers’ satisfaction with social media platforms drops, Twitter under investigation by the FTC, the Red Cross helps TikTok fans prepare for Hurricaine Isaiah, and more.
Meghan Madhavan
Girl Scouts’ content director on the 3 questions every brand should ask their audience
A look at how to identify and help solve cultural pain points of your audience and create a more equitable brand experience for diverse audiences.
Steve Hockey
What can be learned from New Zealand’s return to work
The island nation is on the other side of its COVID-19 crisis, and has reopened its economy. Here’s what can be taken from the Kiwis’ restart.
Brian Pittman
5 tips to increase trust in the COVID-19 era
With anxious, overstimulated audiences, being able to speak from a position of strength is essential—so how can you foster good will?
Beki Winchel
Microsoft eyes TikTok purchase, Men’s Wearhouse to declare bankruptcy, and Nordstrom partners with influencers on COVID-19 message
Also: the NFL offers sneak peak on re-opening, the top brand responses to the BLM movement, 56% of consumers will edit social media posts to avoid ‘travel shaming,’ and more.
Ragan Insider Robby Brumberg
Microsoft’s predictions for the future of work
The tech giant foresees an end to the traditional 9-to-5 workday, but there may still be hope—and need—for physical offices.
Ted Kitterman
Heron Agency’s leader: Social media will lead post-COVID-19
Here’s how Noreen Heron is helping her clients and colleagues think about the future of the comms industry after the pandemic is in the past.
Beki Winchel
Emmy Awards go virtual, Hearst Magazines staff vote to form union, and more retailers to close for Thanksgiving
Also: Domino’s Australia and New Zealand face backlash for ‘Karen’ campaign, Instagram account calls out brands’ lack of diversity, how marketing budgets are shifting, and more.
Ragan Insider Robby Brumberg
How to engage anxious employees and forge a fresh culture amid COVID-19
New research from McKinsey can help communicators keep workers feeling hopeful, valued, united and motivated.
Ragan Insider Ted Kitterman
What makes a perfect product video?
As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization.
