Dustin York
Branding lessons from the relaunch of the Ford Bronco
The motor company is looking to find success by leaning into nostaliga, while also investing in new technology and trends.
Crisis Communications
Beki Winchel
Planters gets mixed reactions over ‘Peanut Jr.,’ Twitter unrolls feature to limit replies, and Kroger to launch online marketplace
Also: Joe Biden and Kamala Harris use storytelling to announce partnership, Dr. Pepper announces shortage, Fox News prepares to go international, and more.
Ragan Insider Robby Brumberg
Building a wellness program that anticipates and counteracts life’s biggest regrets
By considering the most common sentiments shared by people nearing the end of life, communicators can act to help create more meaningful workplace environments.
Russell Working
Workplace wellness in the new environment
Five techniques communicators recommend to cultivate mental and emotional resilience in the midst of the ongoing pandemic.
Beki Winchel
Epic reverses course on ‘return to work’ plan, WarnerMedia lays off 600 employees, and Gillette Venus offers inclusive Animal Crossing options
Also: Chipotle partners with Tony Hawk to offer burittos and video game access, how most consumers research brands before buying, ‘Black-ish’ airs once-rejected episode, and more.
Roula Amire
Arch Mortgage CEO uses instant messenger to chat with employees twice weekly
“Message with Michael” began in May in an effort to engage a workforce who’ve largely been working from home since March.
Motti Peer
How PR pros can lead the conversation during COVID-19
With the right message, the industry is poised to offer more value to audiences and clients than ever.
Beki Winchel
Twitter tests ‘Quotes’ metric, Capital One fined $80M for data breach, and WarnerMedia execs leave in realignment
Also: Krispy Kreme offers free doughnuts to educators, 80% of B2B decision-makers say COVID-19 business shifts will remain, Waffle House wisdom, and more.
Tori Simmons & Mackenzie Woods
Securing national TV coverage for brands that aren’t household names
COVID-19 has been tough for many reasons, but it might have made it easier for breakout brands to make a splash with national media outlets.
Beki Winchel
Bon Appétit journalists quit YouTube series, Facebook employees to WFH until July 2021, and Hasbro pulls Trolls World Tour doll
Also: Course Hero’s contest embraces the future, how video content and D&I efforts can affect your bottom line, Miller Lite adjusts to ‘International Beer Day,’ and more.
Ted Kitterman
Michael Monahan shares how Moxē has returned to the office
The CEO shares tips for going back to the workplace and tools that have been essential for helping his team through the COVID-19 crisis.
Beki Winchel
H&M Group apologizes for racial slur, Booking.com to lay off 4,000 employees, and NYT’s digital revenue overcomes print for first time in history
Also: Kraft serves macaroni and cheese for breakfast, Cheetos to add mac ‘n cheese offering, Twitter and Facebook remove Trump tweets for misinformation, and more.
Amanda Milligan
3 tactics for building brand authority on social media
When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch?
Malin Teles
4 reasons why your internal strategy should drive and dictate external efforts
If you say one thing and do another, you’ll quickly lose credibility. Here’s why your internal messaging should shape, influence and animate all your communication.
Ragan Insider Robby Brumberg
Why employee preparedness is essential for engagement
Morale suffers when workers feel left in the dark, neglected or ill-equipped to tackle what lies ahead. Here’s how to keep your team feeling confident and hopeful for the future.
