Daphne Gray-Grant
How to manage and mitigate writing-related anxiety
Take breaks throughout the day, get plenty exercise, and be kind to yourself.
Crisis Communications
Stephanie Smith
How ‘WFH’ has brought clients and colleagues closer together
The shift to remote work has actually deepened the connection between PR pros and their clients. Here’s what has changed—and why it matters.
Ted Kitterman
The tools Michael Coston has adopted during WFH
This comms pro says the virtual environment has been particularly interesting for his work, which entails studying interpersonal connections and rapport in a room. Here’s how he sees the future of communication.
Beki Winchel
Taco Bell focuses on ‘to go’ design, Instagram adds ‘Suggested Posts,’ and Chipotle shares rice recipe on TikTok
Also: The MTA highlights its COVID-19 messaging on Twitter, General Mills offers Cinnamon Toast Crunch ‘dust,’ how D&I success relies on internal alignment, and more.
Rachel Kimmel
How student-run firms are adapting to—and learning from—COVID-19
PR students at universities around the country are involved in running their own agencies, and like every other business, have been forced to adapt to a global pandemic.
Jack Goodman
How transparent communication can bolster communal trust and credibility
Trust can’t be manufactured on demand, and you won’t inspire behavioral change through muddled messaging. Instead, prioritize empathy, listening and humility.
Rebecca Shaeffer
50 ways communicators can navigate the ‘new normal’
How you can chart the way forward in all aspects of your job in this comprehensive guide.
Beki Winchel
TikTok launches PR campaign, Boeing announces more layoffs, and Walmart’s e-commerce sales rise 97%
Also: Girl Scouts announces a new flavor and online sales for 2021, Amazon scrambles to remove Kamala Harris shirts, social media manager pitfalls, and more.
Keith Kitani
5 fatal flaws of wellness programs
Your efforts will flail if you fail to communicate the ‘why,’ try to do too much, or lack clearly defined goals.
Beki Winchel
Marks and Spencer to lay off 7,000 employees, 300 Pizza Hut locations to close, and ‘Ellen’ cuts ties with senior producers
Also: How consumers are using social media during COVID-19, a snark-filled out-of-office email from Ryan Reynolds, Disney Channel debuts first LGBTQ character, and more.
Ted Kitterman
How Scotts Miracle-Gro sees its ‘purpose’
Jim King shares how the company aligns on core values, driving a process that works its way from the inside out.
Beki Winchel
Washington Football Team hires first Black president, Cartoon Network drops actor over social media posts, and pepperoni is latest COVID-19 shortage
Also: Why you should turn to influencers during the pandemic, Amtrak showcases updated safety messaging and visuals, organizations eye online gambling, and more.
Beki Winchel
REI to sell HQ campus, Tribune Publishing closes five newsrooms, and Facebook warns users who share COVID-19 content
Also: Matthew McConaughey’s interview with Dr. Anthony Fauci on Instagram, WFH engagement drops for women and Black employees, Steinmart files for bankruptcy, and more.
John Born
3 simple steps to prepare for any crisis
No matter what perils your organization might face, being prepared doesn’t have to be overly complicated. Here’s how you can be ready.
William Comcowich
11 keys for health care PR success amid COVID-19
Be sensitive, learn the rules and lingo, and focus on patients.
