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PR students at universities around the country are involved in running their own agencies, and like every other business, have been forced to adapt to a global pandemic.
Trust can’t be manufactured on demand, and you won’t inspire behavioral change through muddled messaging. Instead, prioritize empathy, listening and humility.
How you can chart the way forward in all aspects of your job in this comprehensive guide.
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Your efforts will flail if you fail to communicate the ‘why,’ try to do too much, or lack clearly defined goals.
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Jim King shares how the company aligns on core values, driving a process that works its way from the inside out.
Also: Why you should turn to influencers during the pandemic, Amtrak showcases updated safety messaging and visuals, organizations eye online gambling, and more.
Also: Matthew McConaughey’s interview with Dr. Anthony Fauci on Instagram, WFH engagement drops for women and Black employees, Steinmart files for bankruptcy, and more.
No matter what perils your organization might face, being prepared doesn’t have to be overly complicated. Here’s how you can be ready.
Be sensitive, learn the rules and lingo, and focus on patients.
While it is important to acknowledge the pain and hardship this crisis has inflicted on many, it can be empowering to find the positives and embrace transformation.
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Here’s how PR pros should take advantage of this moment and use digital tools to tap into a powerful zeitgeist around social responsibility and collective action.
