Kathleen Reynolds
Back to school for brands: Get “in shape” with a message triangle
Your brand message can be boiled down into three clear elements with this handy geometric device.
Crisis Communications
Ragan Insider Ted Kitterman
How Hotwire’s CEO Heather Kernahan sees the future of PR
Communicators can seize this opportunity to become essential strategists as CEOs face an unparalleled era of change and uncertainty.
Trisha Bruynell
6 tips for communicating well(being)
Here’s how you must support the mental and emotional well-being of employees for effective communication.
Beki Winchel
The Motion Picture Academy touts ‘Best Picture’ inclusion standards, Netflix eyes a return to the office, and Mattel debuts ‘Dia de Muertos’ Barbie
Also: Microsoft Outlook asks for top email hacks, infographics and articles top content formats for marketing agencies, Uber pledges to go entirely electric by 2030, and more.
Jonathan Carpenter
Why a rapid-response website is essential in a crisis
A dedicated microsite can offer timely updates as you manage a relentless news cycle.
Beki Winchel
Jelly Belly founder launches treasure hunt, LinkedIn connects remote employees, and Facebook to pay users to log off before the election
Also: Dunkin’ partners with a TikTok influencer, the ACLU creates GIFs to raise awareness about voting via USPS, OKCupid touts voter registration user preferences, and more.
Robby Brumberg
Report: 40% of U.S. adults struggling with mental health or substance use
CDC data reveals a jarring wakeup call for employers. Here’s how wellness pros can—and should—respond.
Ragan Insider Ted Kitterman
Report: Nearly 3 in 4 Americans report seeing disinformation weekly
A lack of trust in digital media is causing some to avoid consuming news at all, and for the second year in a row, Americans said family was the most trusted source of new information, per a new IPR report.
Beki Winchel
GM and Honda announce partnership, T-Mobile launches #Project10Million, and McDonald’s offers ‘Travis Scott’ meal
Also: Virgin Atlantic to lay off 1,150 employees, TD Bank showcases its efforts to support racial equality and diversity, Hawaiian Airlines eliminates change fees, and more.
Ted Kitterman
How Alex Daly embraced the “pivot” during COVID-19
When faced with the loss of retainer clients—and a completely disrupted business model—here’s how one agency pro pushed to keep her business afloat.
Beki Winchel
United Airlines to furlough 16,000 employees, Walmart creates virtual toy focus groups, and Facebook to block political ads the week before presidential elections
Also: Venice Film Festival holds first industry event in six months, 49% of employees say their organizations excel at COVID-19 safety measures, Unilever’s sustainability pledge, and more.
Robby Brumberg
How health care organizations can streamline, refresh and maximize communication
A new report provides practical answers to common industry challenges—and offers lessons from applicable case studies.
Lisa Fels Davitt
5 ways to be a great PR pro during the weirdest year ever
Here are some tips for having an impact in challenging times—and some key mistakes to avoid.
Beki Winchel
Ben & Jerry’s debuts podcast about racism, Uber to require passengers to take ‘mask selfies,’ and Twitter adds context to trends
Also: Alaska Airlines waves change fees, the Joe Biden presidential campaign turns to Animal Crossing, 70% of consumers feel social media encourages brand transparency, and more.
Ragan Insider Robby Brumberg
Report: 36% of employees would take a huge paycut for better work/life balance
New data reaffirms that cash is just a slice in the worker well-being pie.
