Also: A peek behind the scenes of a Zoom interview with CNN, Southwest Airlines keeps middle seat open through Nov. 30, 50% of pros feel productive while wearing pajamas, and more.
Provide meaningful utility instead of empty platitudes, and enlist the help of experts before you act.
Here’s how Astellas U.S. responded to the demands of a global pandemic and ensured that employees were able to give back to their communities.
Also: How PR and marketing pros are responsible for fighting disinformation, Red Lobster, PepsiCo and Taco Bell offer signature drinks, Airbnb turns to the Fresh Prince, and more.
Be first with information, says former FBI spokesman Jeff Lanza. Know the three things the public wants in a crisis. And never compare the boss’s wife to an Incan mummy.
Here’s how your organization should think about protecting its reputation as plans for long-term remote work and a new work environment are considered.
Also: Paul Rudd gives a PSA on wearing masks, Deloitte issues a visual breakdown of its performance, Amazon launches designer stores, and more.
Be transparent, and use your work to create an emotional high tide that raises every boat in the harbor.
The head of corporate comms for the grocery chain casts a wide net with media to deliver key messages during a time of intense disruption and innovation for her industry.
The company looked at how small business owners were hurting during the pandemic and came up with a campaign to try and help them find new customers.
Also: The conundrum of long-term branding strategies, print publications’ decline accelerates during COVID-19, Instagram might charge for links in descriptions, and more.
Events big and small have been disrupted by the COVID-19 pandemic. Here are the lessons one PR pro is taking from a more personal event that had to be reimagined: her wedding.
Your brand message can be boiled down into three clear elements with this handy geometric device.
Communicators can seize this opportunity to become essential strategists as CEOs face an unparalleled era of change and uncertainty.
Here’s how you must support the mental and emotional well-being of employees for effective communication.
