Diane Schwartz
Brands can no longer be neutral
Richard Levick offers up raw truths about reputation management and offers tips on how you can position your organization for future success.
Crisis Communications
Robby Brumberg
How companies can improve DE&I transparency and address past failures
You’ve made a bold statement against racism and pledged to ‘do better.’ Now what? Read on for guidance on creating meaningful, lasting change in your organization.
Hope Buckner & Rebecca Warren
How podcasts offer new audiences during the pandemic
Brands and organizations that create content-rich podcasts can transport their audiences out of COVID-land, earning their deep trust and loyalty in the process.
Beki Winchel
Disney lays off 28,000 employees, Shell to cut 9,000 jobs and Merriam-Webster tweets popular searches during presidential debate
Also: Pantone releases “period” color to eliminate menstruation stigma, Walmart to roll out redesign, Nordstrom to stop selling fur and exotic animal skins, and more.
Beki Winchel
British Red Cross encourages engagement with social media press kit
The website provides key messages in bite-sized pieces and packages the organization’s campaigns in ready-to-share posts.
Beki Winchel
Universal Health Services scrambles after alleged ransomware attack, Japan Airlines removes gendered language and JPMorgan Chase’s WFH update
Also: Brand managers gear up for #NationalCoffee Day, PR budgets are down and content marketing gets organizations’ focus, WebMD stokes ire with chai latte recipe, and more.
Jason Dressel
5 examples of clever, creative COVID-19 pivots
The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.
Ragan Insider Ted Kitterman
How short-term and long-term crisis responses require different mindsets
The immediate need to play defense, provide robust media relations and careful holding statements can differ from the strategic approach required for long-term management.
Beki Winchel
‘The Simpsons’ debuts with diversity pledge, Cream of Wheat drops Black chef in rebrand, and Amazon highlights SMB’s for Prime Day
Also: The Hershey Company offers Kit Kat Flavor Club, Innocent Drinks announces recyclable packages with snark, 68% of marketing execs do business differently after COVID-19, and more.
Domenica D’Ottavio
When is it OK for your brand to weigh in on breaking news?
Newsjacking is a powerful technique, but in these turbulent times, an ill-conceived comment can do a lot of damage. Consider this guide.
Beki Winchel
5 PR lessons from ‘Tenet’
The new film from director Christopher Nolan offers communicators several takeaways as they navigate crises and more within their organizations.
Beki Winchel
United Airlines offers COVID-19 tests, Twitter to suggest a closer read before tweeting, and Kraft Canada offers pumpkin spice mac ‘n cheese
Also: Nike aims for half of its revenue to come from online sales, a humorous look at social media management through Bingo, Qantas offers up its retired drink carts, and more.
Beki Winchel
3 ways to select the right channel for your message
Walker Sands’ vice president of marketing shows that to effectively reach your audience in 2020, you must meet them where they are.
Beki Winchel
Wells Fargo CEO apologizes for diversity comments, Uncle Ben’s rebrands as ‘Ben’s Original,’ and Walmart to hire 20,000 for digital-first holiday shopping
Also: Citi reveals the economic cost of racism and racial inequality, Pinterest adds video storytelling pins, we share tools to drive social media success, and more.
Brian Pittman
5 ways to communicate calm in a crisis
A McKesson comms exec shares her crisis tips during pandemic and beyond.
