Here’s what Ben Boyd, VP of internal and external communications for the home improvement chain starting Oct. 26, sees as the top challenges facing the comms function.
Experts from Facebook reveal mission-critical messaging tactics that will help communicators excel in today’s turbulent environment.
Also: Steak-umm says brands aren’t cool on Twitter, a startup launches an anti-advertising campaign on TikTok, crucial pillars of marketing success, and more.
Consider these takeaways from the chief communications officer for National DCP, the supply chain for Dunkin’.
Media relations is always challenging—but the 2020 fourth-quarter cycle may doom your client’s coverage.
Also: NFL Network suspends sportswriter for social media ad, crucial SEO tips for success, Oreo shows off LGBTQ+ flag colors with its iconic cookies, and more.
Also: ‘Sesame Street’ and HBO Max address racism in an upcoming family special, Chicago pizzeria turns Netflix dis into marketing gold, where execs stand on purpose, and more.
Whether that’s revisiting your organization’s goals or innovating to find new strategies, the businesses that come out stronger after the pandemic will be the ones that sought to challenge the status quo.
We asked you to give us peek into a day in your life using a GIF, and you delivered. Here are several top takeaways from industry pros.
Also: McDonald’s offers new breakfast items and another menu collab to entice younger consumers, report reveals COVID-19 fears, Best Buy highlights DE&I efforts, and more.
Also: Kraft asks consumers to ‘send noods,’ Netflix faces charges in Texas for promoting ‘Cuties,’ many think cyberattacks will be more common during COVID-19, and more.
Working from home can be pleasant—if your office is a quiet backyard space.
Also: Studios delay theatrical releases due to COVID-19, Google rebrands digital workspace offering to compete with Microsoft, women are underrepresented in the C-suite, and more.
Data from Accenture shows the clear correlation between demonstrating care for your workforce and higher revenues—despite the COVID-19 downturn. Here’s where you can create the biggest impact.
There’s a place in your content mix for long-form pieces and deep dives, but brevity is what will bring in new audiences.
