Ronald Roberts
How PR agencies can initiate a culture of DE&I change
When done right, the work will be painful, says Finn Partners’ managing partner, but it is worth the effort.
Crisis Communications
Beki Winchel
Snapchat and Twitter prepare for Election Day, Kazakhstan takes after ‘Borat’, and Macy’s Santa goes virtual
Also: McDonald’s social media manager gets real, Yandy drops controversial Halloween costumes, 28% of consumers will buy less holiday gifts, and more.
Beki Winchel
Lowe’s launches e-commerce holiday campaign, Target highlights inclusive Halloween costumes, and takeaways from Merriam-Websters’ Twitter savvy
Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.
Meghan Madhavan
How isolation could be affecting your employees during the COVID-19 pandemic
Experts from Virgin Pulse explored how social distancing and WFH could be affecting well-being—and what you can do to help.
Jonathan Bernstein
Why you must prepare for crises beyond COVID-19
Things can always get worse, right? It’s unpleasant to consider, but comms pros must be vigilant to mitigate the damage done by unforeseen events.
Beki Winchel
Gap to shut 350 stores by 2024, Burger King tests resuable packaging, and Girl Scouts chapter launches ‘anti-racism’ patch
Also: Twitter conversations about mental wellness and wellbeing are rising, UK resort looks to save the hedgehogs, KFC UK and Ireland makes royal puns, and more.
Ted Kitterman
How GreenRoom’s Emily Bertioli has adapted during COVID-19
After a jump across the Atlantic Ocean, this PR had to quickly adjust to the realities of the global pandemic while finding her feet.
Beki Winchel
Quibi calls it quits, Hotels.com offers ‘Friendsgiving’ retreat, and Innocent Drinks tweets its DE&I accountability
Also: The Hershey Co. offers Reeses Halloween treat machine, Bark Box live-tweets during ‘The Bachelorette,’ Facebook provides the most content engagement, and more.
Beki Winchel
AOC nabs third-largest Twitch stream ever, Amazon allows employees to WFH until June 2021, and Cathay Pacific cuts 8,500 jobs
Also: Podcast ads increase purchase intent, Snapchat adds 11 million users during Q3, Orkin crowns Chicago ‘rattiest city,’ and more.
Ted Kitterman
Smile Train’s Nijha Diggs shares the lessons of COVID-19
What are the takeaways from WFH and the crises of 2020 that should be carried into the future? One PR pro weighs in.
Beki Winchel
New Yorker suspends reporter for exposing himself on Zoom, CVS to hire 15,000 employees and 64% of consumers to holiday shop online during COVID-19
Also: HBO donates to Connecticut organizations after humorous ‘feud’ is settled, Disney+ adds content warning for racist depictions, Skittles offers socially distant costume, and more.
Ragan Insider Ted Kitterman
Report: Negative social media content on the rise
Consumers say that brand managers who don’t address online vitriol are leaving the door open for criticism—which reflects poorly on the company’s leaders.
Beki Winchel
Deloitte closes UK offices in remote work shift, AMC Theaters highlight safety, and 31% of PR agencies see social media as top revenue driver
Also: Spotify shares a chart of top-streamed songs, Domino’s Pizza India emphasizes safety with physician’s YouTube video, Disney embraces virtual content, and more.
Beki Winchel
Richards Group founder resigns after racist remarks, Uber criticized for sending political app notifications and Barnes & Noble suffers security breach
Also: Google offers song suggestions when you hum or whistle a tune, Coca-Cola is axing Tab, executive confidence has plummeted during COVID-19, and more.
Ted Kitterman
Peppercomm, Intel, Haymaker and more honored at Ragan’s Media Relations Awards Gala
The virtual gathering, hosted by Ginger Zee, chief meteorologist for ABC News, celebrated the best of the best in PR and external communications for 2020.
