Ted Kitterman
Vokol Group’s Katie Mudd: ‘The greatest gift we can give each other right now is grace’
This PR argues that empathy and compassion are a communicator’s greatest assets heading into the end of 2020.
Crisis Communications
Beki Winchel
Friendly’s files for bankruptcy, ‘Sesame Street’ celebrates Cookie Monster’s birthday, and 72% of U.S. citizens of voting age use social media
Also: CoxHealth shows off costumes for its NICU residents, Wrangler partners with ‘Rick and Morty’ after in-show mention, Fox TV tweets self-care meme, and more.
Kim Clark
6 ways your organization can transcend politics and help get out the vote
Ahead of an historic presidential election—and amid deep national division—how should your organization engage employees?
Laura Borgstede
6 reasons your content marketing program is struggling
It all comes down to strategy, calls to action and an effective measurement program.
Tony Silber
Ragan survey: Brand storytelling increases in importance
And communicators are doing a lot more of it, too.
Debra Sobel
5 ways to get purposeful communication right during the COVID crisis
It’s never been more important to show that your organization stands for more than the bottom line.
Ragan Insider Ted Kitterman
Report: 2020 leaves its mark on the PR industry
For USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future.
Ted Kitterman
How the PR Office’s Shimon Cohen takes the pandemic one month at a time
This PR leader agrees that the amount of time spent on Zoom has been the biggest change to adapt to during COVID-19. As for the future? He advises taking things slow.
Beki Winchel
Girl Scouts tweet support for Amy Coney Barrett; 78% of marketers report more higher engagement, and Orbit offers PR stunt for young singles stuck at home
Also: Re/Max partners with Children’s Miracle Network Hospital on face mask offering, how PR pros are rethinking e-commerce strategies, meal prep solutions for homebound pros, and more.
Ted Kitterman
How ‘networked’ comms offers speed, data and authenticity
Platforms like Workplace from Facebook make it possible for everyone to participate in internal discussions, solving problems quicker and providing important company-wide insights.
Beki Winchel
NHL’s Coyotes criticized for drafting bully, Charles Schwab and Boeing announce layoffs, and TikTok partners with Shopify on e-commerce tools
Also: Coca-Cola to remove iconic San Francisco billboard, 31% of content marketing awards finalists use ‘tangential’ topics, Jack in the Box offers chicken-scented face masks, and more.
Robby Brumberg
Selecting the right words for your specific audience
Sarah Hurwitz, former head speechwriter for Michelle Obama, shares how to shape and sharpen presentations and capture the voice of your subject in an authentic manner.
Ronald Roberts
How PR agencies can initiate a culture of DE&I change
When done right, the work will be painful, says Finn Partners’ managing partner, but it is worth the effort.
Beki Winchel
Snapchat and Twitter prepare for Election Day, Kazakhstan takes after ‘Borat’, and Macy’s Santa goes virtual
Also: McDonald’s social media manager gets real, Yandy drops controversial Halloween costumes, 28% of consumers will buy less holiday gifts, and more.
Beki Winchel
Lowe’s launches e-commerce holiday campaign, Target highlights inclusive Halloween costumes, and takeaways from Merriam-Websters’ Twitter savvy
Also: Tarte Cosmetics gets real with GIFs, TV ads have increased in 2020’s last quarter (viewer numbers are still down), ideas to inspire you and your colleagues, and more.
