Ron Stefanski
How important is YouTube for brand marketing in 2020?
Will your message be able to stand out in a saturated content environment? Here’s why the popular video platform is still an excellent investment.
Crisis Communications
Ted Kitterman
GM reverses on climate, Snapchat copies TikTok, and when to expect the COVID-19 crisis to end
Also: A Detroit brewer takes hit from Lions’ Barry Sanders, Dick’s Sporting Goods makes leadership change, Apple defends employee over bribery charges, and PR pros giving thanks.
Beki Winchel
3 lessons PR pros are taking from 2020
Many of our readers responded to our request to sum up their year with a GIF. From excitement over more responsibility to stress from long days, here’s what you shared.
Ted Kitterman
Black Friday makes way for online sales, cognitive overload during COVID-19, and the CDC’s messaging woes
Also: AstraZeneca reports good results on third vaccine candidate, Guitar Center files for bankruptcy, Cineworld announces funding to survive COVID-19 losses, what communicators are thankful for, and more.
Christy Hiler
5 keys to navigate vexing workplace discourse
Right now, communicators should be a calming, reassuring presence for stressed-out colleagues. Here’s how to facilitate productive conversations instead of fiery conflagrations.
Joe Livarchik
Giving thanks for journalists and local news outlets in a difficult year of news reporting
For PR and media relations pros, a season of thanksgiving is a time to reflect on essential partners and colleagues.
Beki Winchel
BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’
Also: COVID-19 is disproportionately affecting diverse employees, Twitter UK taps ‘BBC Dad’ in new ad, BarkBox launches ‘Home Alone’ tribute merchandise, and more.
Sally-Ann O’Dowd
Why and how companies are turning to brand journalism
As newsrooms shrink and media relations opportunities evaporate, more organizations are creating their own storytelling outlets. Here’s how to launch a robust news site of your own.
Anthony Hagan
How to navigate the year of ‘social media hesitation’
With a stronger emphasis on purpose-driven communication and brand activism, how can your social media presence resonate with your audience while staying within your lane?
Ted Kitterman
Carve Communications’ David Barkoe on staying positive for 2021
This agency co-founder and CEO argues that while it might feel like the world has stopped spinning, communicators should look for the big opportunities that are just around the corner.
Beki Winchel
Chatbooks and Sam’s Club offer virtual Santa visits, HomeGoods to launch e-commerce site, and Google relaunches Pay app
Also: Conan O’Brien will move to HBO Max next summer, Perdue racks up sales with ‘ThanksNuggets,’ Netflix ranks No. 1 with employees, and more.
Ragan Insider Ted Kitterman
6 tips for protecting brand reputation in 2021
How are you preparing to safeguard your most precious business asset?
Beki Winchel
3 ways PR pros can win with SEO and analytics
Consider these tips to help identify new opportunities, remain competitive and better reach target audiences with your content.
Beki Winchel
Twitter rolls out ‘Fleets,’ Instagram introduces keyword search, and Mars acquires Kind bars
Also: Tesco says there’s no ‘naughty list’ this year, social media managers jump on a Twitter misinformation meme, LinkedIn’s top 20 marketing voices, and more.
Ragan Insider Ted Kitterman
Report: Communication a top trait that audiences want from CEOs
According to data from Morning Consult, ‘communicativeness’ is more likely to be associated with female leaders than with male execs.
