Ronn Torossian
Why listening is a superpower for social media managers
Here are some ways to make sure that your brand building on social media is a two-way street with consumers.
Crisis Communications
Robby Brumberg
Expert guidance on responding to cyberattacks
Mark Seifert of Brunswick Group shares crucial crisis response tips and essential preparation for the inevitable.
Ted Kitterman
Report: 72% of communicators had a crisis plan before COVID—but was it enough?
Respondents to a recent Ragan survey shared their evaluation of their crisis response, how they’re preparing for 2021 and what has employees worried.
Beki Winchel
Coca-Cola lays off 2,200 employees, Google responds to latest antitrust lawsuit, and PepsiCo builds buzz for new ‘Cocoa cola’
Also: Neflix’s year in review, Vice Media joins OnlyFans with ‘food porn,’ the NFL aims to invite frontline health care workers to the Super Bowl, and more.
Ragan Insider Ted Kitterman
From crisis to hope: Marriott’s journey through COVID-19
A new video from Marriott’s global holiday campaign presents a glimmer of hope, as the travel industry tries to move forward into a new year.
Elizabeth Williams
How internal communicators can manage and mitigate bad company reviews
How should you handle those nasty critiques on Glassdoor? Should you respond at all? Follow this guidance to counter negative comments and protect your brand’s reputation.
Ted Kitterman
Jackson Spalding’s Joanna Singleton: ‘Channel the resilience’
Here’s how one PR pro is managing through the current challenges of PR, and what tools are helping her meet the moment.
Beki Winchel
Tyson fires employees involved in COVID-19 ‘betting pool,’ Burger King turns Instagram over to competitors, and Twitch bans derogatory lingo
Also: Blue Apron and Disney+ provide socially-distanced ‘dinner and a movie,’ GroupM forecasts e-commerce success in 2021, holiday gifts for communicators, and more.
Ragan Insider Ted Kitterman
Why the old crisis comms playbook should be thrown out
Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response.
Lindsay Boyd
4 crucial tips for making your podcast connect with audiences
Whether your target demo is internal employees or external consumers, there are a few important steps you shouldn’t ignore.
Beki Winchel
Facebook bets on video with new tools, Twitter to shut down Periscope, and Ally Bank offers New Year’s babies $250
Also: Eventbrite reports virtual events are helping people thrive during uncertainty, Wisconsin sports teams partner for social good, Innocent Drinks’ holiday contest, and more.
Ben Myall
2021 trends CMOs are watching
Here’s what our colleagues in the marketing world are paying close attention to for the months ahead.
Collin Burwinkel
The office is still important for professional communicators
Here’s one pro’s argument on why we should all consider a return to the office.
Ted Kitterman
Brunner’s Meredith Klein: ‘Microsoft Teams has changed the game’
What are the tools that have made all the difference for you in 2020? One PR pro share what’s working for her during WFH, predictions for the future of the industry, and more.
Roula Amire
Technology special feature for communicators
We put together a list of vendors and solution providers to help you get a jumpstart on your needs for 2021.
