PR Daily Staff
PR Daily’s top stories of 2020: Nos. 11-20
There are just two days left in the year—but our countdown isn’t finished yet. Here’s another round of our top stories form the last 12 months.
Crisis Communications
Adam Fisher
Crucial parts of holding statements in crisis PR
When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives.
Beki Winchel
Twitter defends enforcement, Ben & Jerry’s bold race-relations statement, and Edelman lays off 400
Also: Wendy’s, Taco Bell and Pizza Hut criticized as misinformation spreads, Instagram guides #BlackOutTuesday participants, consumers want brands to take a stand, and more.
Ted Kitterman
What Tesla’s move to eliminate its PR department means for the industry
The electric car company may have closed its press shop, but the communications function remains vital.
Ted Kitterman
How social media strategies should adapt to COVID-19
The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution.
Kristin Carpenter
5 consumer behavior trends PR pros should know for 2021
The novel coronavirus has changed everything for businesses and their customers. Here are some of the trends that have grown out of the pandemic that will be with us into next year.
Robby Brumberg
Spotting a toxic workplace before accepting an offer
Run, don’t walk, if you spot these red flags during the interview process.
Ted Kitterman
How the coronavirus is disrupting influencer marketing
These online personalities still have access to their digital audiences, but how can brand managers work with them to create the content needed?
Ragan Insider Ted Kitterman
YMCA’s response to COVID-19
The storied nonprofit shares how it is striving to continue its mission, even when it had to close its doors to visitors. The ‘Stay With Us’ campaign offers valuable lessons for working through this crisis.
Ted Kitterman
Infographic: The best and worst email signoffs during COVID-19
How should you wrap up your business emails during a global pandemic? This chart ranks examples from highly empathetic to extremely tone deaf.
PR Daily Staff
PR Daily’s top stories of 2020: Nos. 31-40
The presents have all been opened, and the year is fast coming to an end. We continue our countdown of the articles that mattered most to readers in the past 12 months.
Mary Keane-Dawson
How influencer marketing is helping the public fight COVID-19
As coronavirus dominates social media, brands and influencers can use content as a front-line defense against the disease.
Ted Kitterman
Report: 83% of millennials want brands to align with them on values
Compatible cultural identification, strong stands by company leaders and the influence of, well, influencers help sway young consumers—but don’t discount word-of-mouth and online reviews.
Rick French
How brand managers should address COVID-19
How can communicators help their organizations respond to the global health crisis? This agency leader shares his insights.
Blair Nicole
6 PR strategies to help your brand through the COVID-19 pandemic
PR pros share some of the tactics that are working to engage audiences during the global pandemic.
