Great customers service in the digital age in complex, difficult and expensive. Don’t let this crucial consumer touchpoint be a stain on your brand’s reputation.
This senior vice president shares her thoughts on the future of the industry, tools that keep her organized and more.
Also: Social media lessons from Stacey Abrams, Fiat and Peugeot announce merger, PR pros share their resolutions, and airports manage through employee COVID-19 diagnoses.
Also: Microsoft gets scooped on planned visual rebrand, how Americans are split over COVID-19, our survey is still taking responses, and we ask PR pros to share their resolutions for 2021.
Follow these tips to empower and equip the people who can either make or break your company’s levels of employee engagement.
With vaccines making the rounds, how can communicators start to get the public excited about travel and exotic destinations once more?
The end of the year is finally upon us. Here are the most relished and shared stories from our site for 2020.
Here are some options you can use in their place.
Many users on Twitter have noted the increased use of some words and phrases that have started to distract from important messages.
As organizations work through their anger, fear and denial around the economic disruption and health impacts of coronavirus, it’s helpful to use the Kübler-Ross model.
With the coronavirus dominating the headlines, and marketers needing to pivot in the face of cancelled live events, here’s how communicators can make a change.
The hotel chain’s chief Arne Sorenson looked right into the camera to deliver his regrets and sympathy for team members affected by the COVID-19 crisis.
There are just two days left in the year—but our countdown isn’t finished yet. Here’s another round of our top stories form the last 12 months.
When responding to a crisis, you might have to offer updates or bulletins without knowing all the facts. Here’s how to craft these essential—yet terse—missives.
Also: Wendy’s, Taco Bell and Pizza Hut criticized as misinformation spreads, Instagram guides #BlackOutTuesday participants, consumers want brands to take a stand, and more.
