5 powerful ways to beat empty rhetoric in speeches
The upcoming State of the Union will showcase best (and worst) practices for connecting and conveying confidence. Here’s what to watch for so you can achieve both.
The upcoming State of the Union will showcase best (and worst) practices for connecting and conveying confidence. Here’s what to watch for so you can achieve both.
Follow this framework to calmly, confidently shepherd your colleagues through choppy skies.
Also: Wendy’s brings back its infamous Twitter roast, Perdue and OKCupid embrace data-driven storytelling, where comms fits in your organization’s structure, and more.
An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward.
For this PR pro, the changes in 2020 included having her PR firm acquired and having a brand-new baby—all while facing the disruption of the COVID-19 crisis.
Also: NAACP encourages organizations to extend Black history past February, McDonald’s brings back a fan favorite, most leaders don’t contribute to a positive work environment, and more.
Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more.
Also: Offering incentives to employees for vaccinations, Cyberpunk 2077 maker announces cyberattack, what PR pros thought about this year’s Super Bowl ads, and other crucial stories.
This is the year we must go from lip service to substantive action. Experts share how to make genuine progress–and become a more inclusive storyteller.
Also: Reddit makes waves with five-second ad, Sprinklr shares brands that stood out on social, vaccine rollout stumbles on tech mistakes, and more.
Joanne Callahan, speechwriter and corporate communicator with Con Edison in New York, shares tips on finding the story and honing a message to fit your audience.
The lessons of 2020 have been profound as leaders have found new connections with essential, deskless employees, according to experts at Workplace from Facebook.
Also: American and United Airlines warn employees of upcoming furloughs, 37% of online shoppers visit retailers’ websites before purchasing, and more.
Also: Mountain Dew’s interactive Super Bowl campaign, 7-Eleven offers a one-of-a-kind Airbnb stay, almost 90% of marketers have or are building an app, and more.
Managing social media for a government agency offers unique challenges, boosting engagement without ‘sexy’ content. Here’s how the ODNI is standing out online.