Here’s a peek at how public affairs pros can keep pace with change—courtesy of Scott Thomsen, who will share more insights in Ragan’s March 4 Speechwriters & Public Affairs Conference.
Also: Microsoft adds levity to Twitter engagement, Popeyes trolls McDonald’s recent PR and marketing stunt, Tokyo 2020 Olympics’ new chief focuses on COVID-19 comms, and more.
For communicators, the pandemic has elevated their role while also making the challenges they face more difficult than ever before. Here are the tactics that should get more attention.
Also: Gimlet’s ‘Reply All’ podcast co-host steps back amid backlash, Aquarium of the Pacific makes a splash on TikTok, McDonald’s delights with chicken sandwich ‘drop’, and more.
The nonprofit’s PR leader offers a masterclass in tackling fake news and malicious rumors.
Also: P&G ponders break with ‘Bachelor’ host Chris Harrison, Ford announces zero-emission goals for Europe, most small businesses don’t use link-building strategies, and more.
Comms professionals analyze Jen Psaki’s performance, even the #PsakiBomb.
Also: AP Stylebook shares rules for Mardi Gras and Zoom-related coverage, the top 10 most ‘liked’ brands on Instagram, Three UK offers virtual workshops, and more.
The upcoming State of the Union will showcase best (and worst) practices for connecting and conveying confidence. Here’s what to watch for so you can achieve both.
Follow this framework to calmly, confidently shepherd your colleagues through choppy skies.
Also: Wendy’s brings back its infamous Twitter roast, Perdue and OKCupid embrace data-driven storytelling, where comms fits in your organization’s structure, and more.
An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward.
For this PR pro, the changes in 2020 included having her PR firm acquired and having a brand-new baby—all while facing the disruption of the COVID-19 crisis.
Also: NAACP encourages organizations to extend Black history past February, McDonald’s brings back a fan favorite, most leaders don’t contribute to a positive work environment, and more.
Also: Virtual court proceedings go viral with kitten filter, Nationwide has catchiest brand jingle, Coca-Cola’s 100%-recycled plastic bottles, and more.
