Telly Wong
Taking a stand against Asian hate
A PR pro offers tips on how to address the important issue and make an impact.
Crisis Communications
Beki Winchel
Burger King UK apologizes for offensive tweet, Unilever drops ‘normal’ from beauty product branding, and Google adds context to news stories
Also: Lowe’s launches CSR initiative for its 100th birthday, only 41% of men are ready to tackle gender inequality, Taco Bell joins the NFT bandwagon, and more.
Tim Johnson
5 ways to adapt your PR efforts in a post-COVID world
After a year of the global pandemic and resulting crises, what changes are going to be with us long into the future?
Lauryn Bayley
Burger King misses the mark with tweet for International Women’s Day
The effort to grab attention on Twitter backfired as the fast-food chain drew criticism for invoking tired and offensive stereotypes.
Beki Winchel
Brands celebrate International Women’s Day, Hollywood Foreign Press issues DE&I commitments, and 60% of Google searches are on a mobile device
Also: Twitter’s Jack Dorsey to sell his first tweet as an NFT, H-E-B announces mask policy, despite loosened state restrictions, Royal Family’s tone-deaf tweet after Oprah interview, and more.
Robby Brumberg
Crisis comms lessons from the United States Postal Service
Learn how the mail-carrying mammoth is delivering crucial messaging to its vast, dispersed workforce during this turbulent time in history.
Jarrod Walpert
8 tips for mastering the ‘Zoomstorm’
Creative collaboration can still take place on video chat, if you follow a few simple steps.
Beki Winchel
Google says it won’t sell ads that track users’ website visits, Alamo Drafthouse files for bankruptcy, and Golden Globe Awards viewership dropped 62%
Also: Sinclair Broadcast Group to lay off nearly 600 employees, Chipotle and e.l.f. Cosmetics partner on product line, the best phrases for PR pros to hear, and more.
Ragan Insider Ted Kitterman
Are American audiences ready for sophisticated messages about gender?
As marketers try to catch up to the latest science around gender identity and update products for modern consumers, they must take care to bring their audiences along for the ride.
Jessica Nunez
Arctic winds offer a Texas-sized lesson in crisis communications
An agency leader reflects on the takeaways from the crisis that left thousands of Texans without power as cold temperatures shut down power plants and compromised water treatment facilities.
Nicole Franco
3 common #PRFails that journalists want you to stop right away
This free advice from the Twitter accounts of media pros is crucial advice for finding earned media success in the coming year.
Beki Winchel
Experts criticize Cuomo’s apology, Amazon tweaks logo after comparisons to Hitler, and Twitter opens ‘Spaces’ to Android users
Also: Mental Health America’s recent report highlights high employee burnout and stress, Reese’s introduces all-peanut butter cups, Facebook tests ‘Bars’ app, and more.
Evan Nierman
Clubhouse provides a fresh new venue for social media meltdowns
With a new social media platform comes opportunity—and also risk.
David Murray
What communicators know, and what they must teach
What I learned from Larry Ragan and a thousand other communicators is what I hope to teach the world.
Ragan Insider Ted Kitterman
How PR pros see 2021 as a year of opportunity for DE&I
For communicators looking to push for change on inclusion and equity, here’s why the experts argue that attention must be turned inward.
