Also: Microsoft reports large increases in email over the past year, Snapchat shares user data on holiday celebrations, readers weigh in on their feelings about flying, and more.
Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies.
Consumers say they want companies to act ethically, but not many are willing to alter their purchasing habits — or sacrifice comfort for convenience.
Also: Slack instantly removes its ‘DM anyone’ feature, journalists share top reasons for rejecting pitches, Chrissy Teigen leaves Twitter, and more.
Here are the essential narratives to focus on when building your brand reputation.
Whether it’s sexual harassment, discrimination, workplace wrongdoing, or violence, a highly detailed response plan is essential for every organization, the consultant Erin Folk says.
Also: Facebook shares tips for in-platform fundraising, NYC announces end to remote work for city employees, Goldman Sachs’ CEO responds to internal survey results, and more.
The new rules of business branding are becoming clear, and organizations that have found big success should be prepared for a backlash online.
As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim.
An abundance of email was stressing people out before the pandemic; now the overload is even worse. Here’s how to strike a healthier balance.
Also: CDC relaxes physical distancing measures for schools, TikTok ‘aggressively banned’ violent videos in Myanmar, PR pros crave agencies with global reach, and more.
Also: Goldman Sachs employees conduct internal survey on burnout, NASA and SpaceX demonstrate collaboartion, Hootsuite’s cheat sheet for social media image sizes, and more.
Add these tips to your storytelling arsenal to make your messaging sparkle and sing.
Also: Brands promote purpose initiatives on St. Paddy’s Day, creative comms weigh in on the necessity of a kickoff meeting, Walmart to offer digital vaccination records, and more.
Companies that act in an ethical, responsible manner can create a huge advantage in recruiting, retention and sales. An expert shares how to pursue meaningful, sustainable programs.
