Crisis Communications

PR Daily Staff

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Justin Joffe

GM omits specifics in response to racism allegations, Volkswagen holds former leaders accountable for emissions scandal, and Twitter offers new tool to target select audiences

Also: More tech companies announce partially reopening offices, communicators distance themselves from oil and gas companies, PR pros want more measurement and less staff on agency calls, and more.

Ragan Insider | Cheryl Dixon

How business acumen helps set meaningful goals and objectives

Here are some ways you can ensure your targets are intrinsically linked to business goals, cementing ROI and proving the value of your work to leaders.

Justin Joffe

Cruise industry responds CDC’s sailing ban, H&M retracts statement on Chinese labor following boycotts, and Twitter takes responsibility for Capitol riot

Also: Microsoft reports large increases in email over the past year, Snapchat shares user data on holiday celebrations, readers weigh in on their feelings about flying, and more.

Sean O'Leary

The most important PR plan is the backup plan

Here’s how PR pros should consider building in contingencies when thinking through their campaigns and crisis strategies.

Maarten Albarda

Is brand purpose overblown?

Consumers say they want companies to act ethically, but not many are willing to alter their purchasing habits — or sacrifice comfort for convenience.

Justin Joffe

Facebook’s Zuckerberg proposes new systems to police social media content, General Mills defends reputation after shrimp-tail scandal, and Jay Leno apologizes for history of anti-Asian jokes

Also: Slack instantly removes its ‘DM anyone’ feature, journalists share top reasons for rejecting pitches, Chrissy Teigen leaves Twitter, and more.

Mindy Hamlin

5 stories to tell before a crisis strikes

Here are the essential narratives to focus on when building your brand reputation.

Ragan Insider | Tony Silber

How to respond when a workplace crisis hits

Whether it’s sexual harassment, discrimination, workplace wrongdoing, or violence, a highly detailed response plan is essential for every organization, the consultant Erin Folk says.

Justin Joffe

AstraZeneca dinged for inaccurate vaccine data in press release, productivity on collaborative tasks falters during WFH, and Citigroup bans Friday video calls

Also: Facebook shares tips for in-platform fundraising, NYC announces end to remote work for city employees, Goldman Sachs’ CEO responds to internal survey results, and more.

Ragan Insider | Ted Kitterman

How are brands defining employee experience in core values statements?

As COVID-19 forces the workplace to reevaluate how it engages and promotes workers—and the ramifications on brand reputation—here’s how top brands are staking their claim.

Sally Ann O'Dowd

Corporate email: Too much of too much

An abundance of email was stressing people out before the pandemic; now the overload is even worse. Here’s how to strike a healthier balance.

Justin Joffe

Tokyo Olympics clarifies foreign spectator ban, Miami Beach declares state of emergency over spring break crowds, and Facebook makes first PR announcement on Clubhouse

Also: CDC relaxes physical distancing measures for schools, TikTok ‘aggressively banned’ violent videos in Myanmar, PR pros crave agencies with global reach, and more.

Justin Joffe

Communicators stress action over words in Asian-American solidarity, Teen Vogue’s incoming top editor resigns, and Peloton’s CEO addresses fatal treadmill incident

Also: Goldman Sachs employees conduct internal survey on burnout, NASA and SpaceX demonstrate collaboartion, Hootsuite’s cheat sheet for social media image sizes, and more.