Should your brand reward vaccinated consumers with giveaways?
The data from Morning Consult suggests that efforts to offer incentives have a minimal impact on vaccine adoption—but could offer upside for perception of your organization.
The data from Morning Consult suggests that efforts to offer incentives have a minimal impact on vaccine adoption—but could offer upside for perception of your organization.
Also: Omnicom celebrates Asian American Pacific Islander Heritage Month, Facebook pursues messaging encryption, University defends firing of whistleblower professor and more.
Also: NYC mayor promises July reopening, Twitter tests business profiles, Dish Network calls T-Mobile ‘The Grinch’, and more.
Get essential expertise on crafting seamless, supportive messaging during this historic period of disruption.
Also: CES announces in-person programming for Jan. 2022, Tesla reveals notice from EPA, Facebook responds to calls for ad transparency, and more.
A lack of inclusivity might be leaving large groups of consumers out of the conversation.
Experts at our recent Media Relations and Measurement virtual conference share tips on how to get audiences to stop doomscrolling—and spend more time with their stories and offerings.
Also: Federal officials soften outdoor mask guidelines, Roku takes fight with Google to its customers, Zoom launches immersive backgrounds feature, and more.
Kaiser Permanente’s senior comms leader offers prescription for success.
The team put together a “making of” documentary video to share the impetus behind the character “Mo” to drive tourism in the state.
The library of tools and guides hopes to offer communicators a hub to tackle the top challenges facing the industry today.
Also: Intimate Oscars ceremony showcases people over spectacle, Reddit responds to child pornography lawsuit, Twitter creates tools to let top users charge for content access, and more.
With the threat of weaponized information threatening organizations large and small, here are some tips to help protect yourself from malicious fake news.
After jurors found Chauvin guilty of all charges, some organizations and public figures jumped into the fray with ill-considered statements.
As the country reacts to the court’s decision, communicators are weighing how to take a stand.