Robert F. Tyson
The legal dilemma behind saying ‘safety is our No. 1 priority’
You might really mean it, but the well-intentioned message could open you up to lawsuits warns one legal expert.
Crisis Communications
Justin Joffe
Venmo responds to privacy vulnerability, consumers want companies to address social justice issues, and Twitter users roast CDC guidelines
Also: Retailers relax mask rules for shoppers, Palm Springs art museum blushes over Marilyn Monroe statue, and WarnerMedia & Discovery announce a merger.
Joy Knowles
What PR tools can and can’t do for your pitching efforts
A media database or social listening tool can help inform your best work—but don’t rely on the tech to do all the work for you. Here’s how savvy pros use their toolkits.
Justin Joffe
Industry groups respond to relaxed CDC guidelines, unvaccinated adults open to financial incentives, and Apple reacts to employee outcry over new hire
Also: Ellen DeGeneres announces her show to leave the air, social platforms respond to vaccine disinformation researchers, and Twitter users question vaccine promotions.
Justin Joffe
WeWork’s CEO doubts remote workforce engagement, how companies earn trust, and cruise lines share plans to resume sailing in July
Also: the latest tech offers new horizons for accessibility, Instagram adds pronouns, and Ohio creates lottery to reward vaccinated residents.
Ted Kitterman
How to ensure you capture meaningful data to inform your crisis response
Here are some tips and tools to help you measure your crisis comms efforts and use data to drive important decisions.
Robby Brumberg
How to protect your company—and reputation—against malicious disinformation
Arm yourself with tactics and tools to fight against false claims, slander and other digital threats.
Justin Joffe
McDonalds, Lyft and Uber push vaccine messaging and services, Black employees see less progress on DE&I, and Chipotle promises wage hike
Also: Mattel wants to recycle old Barbies, YouTube offers funds to compete with TikTok for influencers, insights from Ragan’s Communications Benchmark Report, and more.
Justin Joffe
Facebook defends plans for kid-centered Instagram, YouTube viewers increasingly consume videos about everyday tasks, and NBC drops Golden Globes
Also: AAA seeks to calm consumer fears over gas shortage, Twitter tip jar posts home addresses, and Patagonia’s CEO shares strategies for activism campaigns.
Justin Joffe
Dartmouth College responds to surveillance allegations, working moms struggle with remote well-being, and Netflix, Amazon seek distance from Golden Globes
Also: Brands share sensitive Mother’s Day messaging, Instagram adds live captions to Stories, and Google Play adds transparency features.
Ragan Insider Bessie Kokalis Pescio
5 things I learned from engineering an internal comms turnaround during a pandemic
Get practical guidance, ideas and takeaways from a top-level pro who’s shepherding her organization through a period of profound transformation.
Justin Joffe
Peloton escalates crisis response with treadmill recall, exclusives lead to media coverage, and Uber protests changes to gig worker regulation
Also: New York Times sees record subscription growth, NASA celebrates Asian American Pacific Islander Heritage Month, Twitter changes image sizes, and more.
Ragan Insider Ted Kitterman
How to measure the trust that today’s audiences require
The pandemic has made trust more important than ever. Here are some ways you can survey your stakeholders to see if your credibility is waning or waxing.
Ragan Insider Ted Kitterman
Should your brand reward vaccinated consumers with giveaways?
The data from Morning Consult suggests that efforts to offer incentives have a minimal impact on vaccine adoption—but could offer upside for perception of your organization.
Justin Joffe
Kentucky Derby launches equity initiative, consumers buy more from environmentally friendly brands, and Grammys eliminate secret nomination committees
Also: Omnicom celebrates Asian American Pacific Islander Heritage Month, Facebook pursues messaging encryption, University defends firing of whistleblower professor and more.
