Tina McCorkindale & Mark Weiner
As masks come off, what are the implications for PR?
Industry insiders break down what the data has to say about messaging the changes about mask guidance in public spaces.
Crisis Communications
Robby Brumberg
Inside Deloitte’s push for cybersecurity diversity
Get insights into the firm’s campaign to correct tech’s ‘gender deficit,’ as well as crucial guidance on how communicators can help mitigate data-breach damage.
Justin Joffe
Brands highlight transgender rights for Pride Month, how personalization improves email open rates, and Microsoft catches Russian cyberattack
Also: Costco resumes free samples, Facebook explains ad review process, and airlines ban alcohol sales on flights.
Robby Brumberg
Memorial Day messaging reminders
Take these steps to prevent unnecessary backlash due to mindless, tasteless or tacky communication.
Ted Kitterman
5 essential steps for responding to external criticism
When consumers lodge complaints, your response can either defuse the situation or add fuel to the fire. Here is a model to ensure critics feel heard, while leaving room to correct the record.
Justin Joffe
NBA and WNBA push for federal police reform, SEO tips for communicators, and United Airlines’ contest gets passengers to share vaccine info
Also: Bagel Bites stunt offers lunar real estate, LinkedIn touts new metrics, and TSA announces pipeline cybersecurity regulations.
Justin Joffe
Ben & Jerry’s offers tips on anti-racism statements, Americans report increased summer travel plans, and NYC schools eliminate remote learning
Also: Hotels.com analyzes your dreams, Instagram offers new metrics, and pregnant CEO rejects doubtful investors.
Justin Joffe
How social media teams can engage supporters to prevent a crisis
Kelly Stone, senior director of digital strategy at CompTIA shares tips for managing social media channels in tough times ahead of Ragan’s Crisis Communications Virtual Conference.
Justin Joffe
How web links expire over time, USDA explains program to forgive minority farmers’ debt, and Ford’s electric truck push
Also: Big Milk goes over the edge, Amazon responds to alleged hate crime, and Twitter readies subscription service.
Joe McLeod
PR in a panic: How to reason with an audience overcome with fear
As communicators look to engage an anxious public around crises like the gasoline shortage in the Eastern U.S., an ability to empathize is paramount.
Justin Joffe
How the movies are tempting consumers back to cinemas, channels for social justice messaging, and Lego’s first LGBTQ-themed set
Also: Omaha Steaks encourages gatherings, Twitter relaunches verification program, and CNN regrets ethical lapse.
Justin Joffe
Saks requires employee vaccinations, Americans won’t share data to stop COVID-19 spread, and HBOMax launches ad-supported tier
Also: Burger King joins chicken sandwich war, Spotify rolls out automatic transcriptions, and TD Bank launches digital content hub.
Brian Pittman
3 ESG FAQs for communicators
When it comes to brand reputation, many companies are looking to policy and investment in environmental, social and governance (ESG) issues.
Justin Joffe
Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative
Also: The Muppets encourage vaccinations, Google I/O conference drives conversation on Twitter, and Facebook seeks input from researchers.
Sally Ann O'Dowd
Why meaningful sustainability messaging is essential for long-term business success
Communications executives share their role in promoting ESG initiatives.
