Here’s how communicators are sharing messages about vaccination requirements, mask mandates and other safety measures with employees and customers.
Also: Frito-Lay launches space camp contest, Amazon responds to record regulatory fine and Zoom promises privacy changes.
Also: NYC announces free mega concert, Twitter launches shopping feature and Adobe gives college kids free access to analytics platform.
Accusations of widespread harassment, a state lawsuit and a poor initial response prompted an employee walkout. Here’s what to take away from this cautionary workplace tale.
Also: Seattle Mariners award community grants, CDC reinstates indoor mask guidelines and Shutterstock acquires AI companies to help customers.
Also: Disney announces accelerator program partners, Instagram introduces insights calendar tool and Lucasfilm hires YouTuber who created Luke Skywalker deepfake.
Follow this guidance to assess the situation, mitigate the damage, and evaluate how well you survived the heat of the moment.
Also: Olympic skateboard sponsors educate audiences, Pinterest explains DE&I strategy and Tesla Energy’s social listening approach relies on customer complaints.
Also: Olympic sponsors emphasize technology, Clubhouse opens to the general public and Facebook responds to content moderators about NDAs.
One PR pro argues that the debate over “canceling” people requires a nuanced understanding of the practices consequences and potential upside.
Also: Brands offer beefy promotions for National Hot Dog Day, Twitter takes heat for copying Reddit and TSA requires crisis plans from pipeline companies.
A crisis comms researcher shares a data-backed framework to shape your messaging when the pressure’s on.
Special guest Kena Lewis, corporate director, public affairs and media relations for Orlando Health will join us to share insights ahead of Ragan’s Social Media Conference at Disney World Sept. 9-10.
Also: Mattress Firm takes sleep awareness campaign on the road, TikTok introduces resume pilot program and JCPenney launches accessible clothing line.
Also: McCormick searches for taco influencer, Nike supports employees during supply chain shortage and how one retail real estate trade association is rebranding.
