Crisis Communications

Michael DesRochers

How internal communications will change again in 2021

Think multi-channel and measured.

Adrienne A. Wallace & Regina Luttrell

4 steps for putting diversity at the forefront of PR

Here’s how you can bring more consciousness to your workflow—and an exercise to help evaluate previous work and identify hidden bias or blind spots.

Justin Joffe

Doordash responds to driver strike, 17 steps for SEO-friendly content, and Ben & Jerry’s addresses West Bank decision

Also: Brands celebrate National Avocado Day, Amazon responds to delivery driver snafu and Lollapalooza faces the music on COVID-19 policies.

Shira Miller

4 ways to create a culture of kindness and empathy

Recognize the inspirational power of virtue, encourage and reward unselfish behavior, and make decency a prerequisite for leadership.

Beki Winchel

Amazon and Twitter cut off QAnon, Signal app responds to investor confusion and Ben & Jerry’s debuts ice cream for dogs

Also: Coca-Cola UK offers cans bearing New Year’s resolutions, Netflix apologizes for ‘Bloody Sunday’ tweet, YouTube highlights Black content creators, and more.

Beki Winchel

4 PR lessons from ‘The Queen’s Gambit’

Just as you should carefully consider your actions on the chess board, so too should you plan your campaigns. Read on for more takeaways from the hit series.

Justin Joffe

‘Ellen DeGeneres Show’ loses a million viewers, hospitals face scrutiny after price transparency scandal, and Microsoft reports Gen Z struggles with remote work

Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.

Ted Kitterman

Boeing, Airbus call for pause of 5G rollout, Least resonant stories of 2021, and Bill Gates tweets about canceling holiday plans

Also: Tech firms start pulling out of CES, China’s top livestreamer gets taken down for tax evasion, and more.

Justin Joffe

Spider-Man draws audiences back to the movies, Gen Z leans into social justice on Instagram, and Broadway shuts down amid omicron surge

Also: TikTok launches ghost kitchens to deliver viral dishes, Facebook notifies users of unlawful surveillance, and more.

Emma Atkinson

Courts to allow Biden’s employer vaccine mandate, more workers returned to the office in November, and Meta voted worst company of the year

Also: Ben & Jerry’s debuts new flavor with Chance the Rapper, Royal Caribbean handles latest cruise ship COVID-19 outbreak, and more.

Emma Atkinson

Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance

Also: Americans prioritize vacation travel for 2022, Peloton pulls Chris Noth ad following sexual assault allegations, and more.

Justin Joffe

Met Opera requires vaccine boosters, how to make your tweets stand out in 2022, and Kraft Heinz to reimburse customers amid cream cheese shortage

Also: Chanel takes heat from influencers over cheap advent calendar, Kroger eliminates paid COVID leave for unvaccinated workers, and more.

Dustin Siggins

How Peloton disarmed critics and hit a PR home run

The exercise bike company was able to score a big hit after being featured in the fictional death of a beloved TV character.

Emma Atkinson

Relief orgs tweet support following tornadoes, more Black employees received C-level promotions in 2021, and how Patagonia used its CEO to share core values

Also: FTC warns shoppers against gift card scams, Peloton responds to HBO product placement, and more.