During a keynote panel at Ragan’s 2024 Future of Communications Conference, top comms leaders highlighted strategies for cross-functional alignment amid polarization.
How to think about crises—whether they’re yours or that of another organization.
They shouldn’t be dismissed during a crisis.
Social media has made the spread of misinformation more prominent than ever.
And what’s next in this evolving PR discipline.
Year-round communications helped develop ‘source of truth’ as situation unfolded.
Clear, concise internal messaging can prevent the organization from sharing bad info.
Crisis plans must remain flexible in unique situations.
Transparency is key.
Mercedez-Benz’s Christina Frantom offers up her best tips for internal and external comms practices during hot election seasons.
Most think they’re prepared — but haven’t made plans in crucial areas.
Rachel Parrish tells PR Daily about how she branded herself and bounced back from internet infamy.
Tractor Supply Company, John Deere and Harley Davidson have all faced major pushback. Don’t be caught off guard.
Be on the lookout for these reputational risks.
The tech company bungled their rollout of a new terms of service.
