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For PR pros, the rules are always changing—but the last two years of COVID-19 have accelerated an already rapid cycle.
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Annual research from Ragan Communications finds more access to the c-suite, stronger relationships with allied departments, and new stature for communicators.
When it comes to content and building community, its essential to emphasize humanity, produce authentic video assets and lean on core values.
When facing the unknown, you might not even know everything you think you know.
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Recognize the inspirational power of virtue, encourage and reward unselfish behavior, and make decency a prerequisite for leadership.
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Also: Domestic air traveler numbers return to pre-pandemic levels, PR Council opens registration for its certificate program, Krispy Kreme offers free donuts with proof of vaccination, and more.
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Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.
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