Tony Silber
The impetus for ESG
By understanding the origins of ESG, and the financial imperative driving it, communicators can gain insights into how to create messaging around it.
Corporate Social Responsibility
Tina McCorkindale & Mark Weiner
How PR pros should lead on ESG
PR insiders talk about measuring this growing focus for business communications and how the PR role can prove the value of putting brand reputation first.
Tatu Liimatainen
What the EU’s climate plans mean for US businesses and comms pros
Europe is on the brink of announcing bold new climate policies—and one public affairs expert argues the next few weeks will produce must-watch news for U.S. businesses, too.
Bob Martineau and Philip McGowan
4 helpful tips for making the case for your ESG program
When it falls to the comms team to show the effectiveness of your ESG work, here’s how you can be ready to step up and prove your value.
Justin Joffe
Juul seeks to ‘reset’ after $40M settlement, U.S. fears of job loss to automation decrease, and Facebook antitrust lawsuit is dismissed
Also: Dominos partners with DraftKings, Google adds context to search, and Toyota responds to donation scandal.
Ted Kitterman
How Axe Body Spray is joining the vaccine conversation
The company is offering ‘Get Axeinated’ toolkits, running an ‘Axeniation Station’ and partnering with Snapchat for virtual promotion to drive vaccination among young men.
Brendan Gannon
RB North America’s buzz around partnership drives recycling efforts, raises 5K for charity
The program offers convenient ways to dispose of hard-to-recycle waste from home, earning first place in the Corporate Social Responsibility Campaign category of Ragan’s PR Daily Awards.
Ragan Insider John Cowan
‘Fanatical’ approach powers agency; employees stay an average of seven years
Pace goes beyond perks to seek and retain talent with commitment to philanthropy, racial equality, and more.
