Also: Topo Chico wants to send your ex a cactus for V-Day, adidas’ new sports bra campaign goes topless on Twitter and more.
Companies should anticipate more scrutiny from regulators, investors and employees in 2022. Here’s what to consider when compiling and filing sustainability disclosures.
Maxwell, its agency partner, created a campaign that would encourage audience engagement and participation. This won first place in the Content Marketing for the Purpose of Customer Engagement category of PR Daily’s 2020 Content Marketing Awards.
Here are three steps to build credibility among record-high levels of doubt in institutions.
Also: Oscar Mayer debuts bologna-themed skincare, how comms pros can take advantage of Twitter’s NFT profile pics and more.
TheSkimm’s #ShowUsYourLeave campaign is joined by Pinterest and others to highlight an important workplace issue.
Corporate social responsibility is nothing new. Here’s how the experts say your organization can prove it lives up to its words.
PRSA Chair Michelle Olson discusses the tools that are building communicators credibility with the C-suite.
By pushing execs to prioritize ESG, employee well-being and workplace inclusion, comms pros can bolster their organizations—and rise to new levels of influence.
Workshop’s free guide offers tips, templates and must-haves so you’ll never face a crisis unprepared.
As marketers and comms pros look to engage a dedicated following, here are some essential ingredients that must be part of the mix.
Here’s how communicators can reinforce belief in a mission beyond profits–and help fatigued workers reengage.
As more and more consumers say they want to know how your organization is protecting the planet, here’s how to make sure your message hits the mark.
A top comms pro with one of the world’s largest brewers shares guidance on the company’s approach toward public safety, mindful consumption and principled messaging.
Also: Frito-Lay funds Hamilton-themed curriculum in Texas, TikTok launches cybersecurity education initiative, Google introduces sustainability tools for Nest thermostat, and more.
