Though many publications are ditching op-ed programs for sponsorship models, you can still find those that will run well-written pieces. Follow these tips.
As many communicators turn to owned media to tell their organizations’ stories, it is important to create content that readers want to share on social media channels.
The ubiquitous format has its detractors—but it also has legions of devotees. Success depends not just on matching the topic to your audience, but on making it digestible. Here’s a tip sheet.
In its 2019 Global Communications Report, the Annenberg Center identifies how industry practitioners are putting a premium on social media and owned content, as well as technology’s impact.
Getting audiences to click on your content can be difficult, especially in an oversaturated media landscape. This guide can help you get creative and attract audiences with slick titles.
Painting a vivid picture that offers your audience a desired scenario will seize their attention and carry them along on your journey. But wait—there’s more! Look inside for other secrets…
Discover how to elevate your messaging using Google Ads and Google Analytics.
Eye-popping imagery elevates your marketing and PR efforts. Here’s how to help your creations stand out.
Content creation is a long game, requires heavy investment and dedication, and might not provide immediate results. Here’s what you can reasonably expect.
Limited resources can be stretched farther when organizations are willing to collaborate. Here are some important considerations for anyone looking to team up.
From PR pros to internal communicators, tracking one’s impact is a top concern. Most also struggle to make boring stories interesting.
There are more than 30 categories, including multichannel campaign, Instagram Stories, social listening and real-time response and recruitment campaign. Your last chance to enter is May 3.
Share your expertise, ideas and products at the Brand Storytelling & Content Marketing Conference at Disneyland.
Ragan workshops provide daylong deep dives on your doorstep. Save $200 on all workshops through May 3.
It’s great when your blog post, video or infographic gains rapid recognition online, but you’ll achieve sustained success if it isn’t solely focused on a fleeting topic. Consider these insights.
