If you are tying to speak to more than one local audience, there are some key mistakes your campaigns must avoid. Here’s how to target and measure your efforts.
For communicators looking to reach the millions of consumers in this powerful demographic, native ads offer a helpful advantage. Here’s how to get the most from your campaign.
Earned media is more important than ever as organizations tackle the problem of fake news and waning public trust.
Pore over these crucial branding, distribution and technology considerations before blasting out your next campaign.
In order to partner with these internet personalities, marketers must fully understand the business model. Here’s how these valuable voices say they get paid.
If you use the platform to uplift, educate and empower—instead of trying to sell—you can create a vibrant lead generation community.
On Friday, an onslaught of outstretched arms attempting to catch the perfect angle for a photo of themselves will be out in full force. Plus, check out our roundup of job openings.
When industry challenges spill into society, creating division and putting our children at risk, it’s on all of us to act,’ Unilever’s vice president of global media said.
Understanding your target audience, to whom they listen and how they prefer their information can help you launch efforts with the most ROI.
Are your clients and contacts taking off for the summer? Here’s what PR pros can do with the downtime in slower summer months.
It should be easy to navigate, audience-centric, succinct and optimized for SEO.
Every good story has a protagonist, an antagonist and sense of revelation. Here’s how that translates to telling stories about any organization—even the dull ones.
What’s next for influencer marketing, and just how important is ‘social listening’? Consider these insights as you plan your online strategy.
As consumers place more importance on honesty and openness, how can brand managers build loyalty and create a community of engaged consumers? Consider these tips.
The open letter, which links to a website, takes aim at stringent new laws in states including Georgia and Ohio, citing a threat to people’s ‘health, independence and economic stability.’
