Incentives for glowing endorsements or staunch defenses of your organization might work in the short term, but more intrinsic sentiments will resonate and endure. Here’s how to proceed.
Marketers and sales teams have seen big results from software to help streamline their outreach. Here’s why PR pros should upgrade their database management.
Descriptive language can bring your prose to life—but a preponderance of trite words can make an editor’s eye twitch.
Metropolitan State University of Denver’s brand journalism approach is engaging readers, grabbing attention and winning awards. Here’s a peek inside its operation.
The PR communicator is uniquely skilled in creating the content and strategy businesses need in the digital media ecosystem. Here’s how they can show their value.
Also: How to revamp your brand journalism, top online platforms for executives, Friends’ is leaving Netflix, and how the Red Cross is asking for blood.
You’ve launched a brand journalism site. Kudos. But it’s time to move on to what’s next. Welcome to brand journalism 2.0.
As the media landscape has changed, and some time-honored truths have been upended, has the best use of your precious communications budget changed, too?
Also: Journalists still want email pitches, smiling may not make you happy, and what you think about influencer marketing.
If you think the festival that celebrated the best in creative advertising and marketing can’t carry insights for your position, think again.
If you’re not sure why a consumer might be offended at your product line or messaging, start with the diversity represented on your team.
The tech company was overtaken by Apple’s iPod years ago, but the brand still has a compelling story to share about its history with music lovers. Can nostalgia juice Sony’s bottom line?
It’s also your responsibility to stop the spread of misinformation, PR pros. For this take and other top stories, read on.
The chain’s brand executive chef said the motive behind the concoction was ‘staying true to our brand more than anything else.’
Many college graduates are tossing their caps in the air while tossing their names in the crowded market of job seekers. Consider these tips for standing out.
