Ragan Insider Jane Callahan
3 places to find fresh ideas
Are your brainstorming sessions just pumping out the same tired messages and tactics? Here are some tips for helping your team think outside the box.
Content Marketing
Ragan Insider Brendan Gannon
30 jobs in the PR and marketing world
Which cities offer prime living and working opportunities for new college grads? A move to Texas or California might be wise. Plus, check out a roundup of current job openings.
Ragan Insider Dana Lambert
How colors can shape and shade perceptions about your business
Are your tones and designs contemporary, or are you putting off potential customers? Read on to see if it’s time to punch up your palette.
Ragan Insider Beki Winchel
53% of PR pros use a wire service, Coca-Cola’s approach to inclusion, and words to banish
Also: Burger King plays ‘meat or no-meat,’ Huggies courts dutiful dads, and T-Mobile serves Taco Bell
Ragan Insider Kayleigh Steigerwalt
5 ingredients for becoming a repeat guest contributor
You can get your thinking in front of new audiences with targeted guest posts, but your work will have to be better than your average blog post. Here is a recipe for success.
Ragan Insider Ted Kitterman
Infographic: How color changes the perception of your message
What hues, shades and tones are the best fit for your brand goals and your organization’s objectives? Consider these insights to help you decide on an ideal palette.
Ragan Insider Shelley Sorensen
How to use food imagery to grab a bigger slice of the PR pie
Victuals, comestibles, noshes—all manner of foodstuffs—resonate deeply with consumers, even if your product or service isn’t edible. Try these tactics to sweeten your next campaign.
Ragan Insider Beki Winchel
Twitter’s redesign slammed, Netflix buckles on suicide scene, and Google offers search insights
Also: Emails with visuals grab more eyeballs, an editing session goes awry, and Boeing’ struggles despite name change.
Ragan Insider William Comcowich
Expert guidance to maximize your LinkedIn presence
Share trending posts, analyze analytics and add hashtags. Above all, be consistent and helpful.
Ragan Insider Perri Robinson
How starting a conversation boosts social media engagement
As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? Here are some tips.
Ragan Insider Ted Kitterman
Starbucks reveals why brands should lead with values
Research suggests consumers want organizations to take a stand, but a high-profile position can turn your brand into a lightning rod. Is the risk worth it?
Ragan Insider Robby Brumberg
Infographic: A slew of saucy phrases that trigger online action
Replace those weak, wimpy words with terms that imply exclusivity, scarcity and safety.
Ragan Insider Beki Winchel
Juul chief apologizes, Amazon workers strike on Prime Day, and P&G support equal pay
Also: Phrases to banish from the workplace, Starbucks ditches newspapers and how e-commerce is shaking up the retail industry.
Ragan Insider Manny Veiga
Nifty tools to record a podcast interview remotely
Apart from the trusty double-ender, a few online options can deliver high-quality audio. Consider these possibilities.
Ragan Insider Beki Winchel
Instagram’s sagging engagement, LinkedIn’s new marketing tools, and Google’s revamped news section
Also: eBay throws shade at Amazon’s Prime Day, Twitter jokes about its global outage, and the end of the 40-hour workweek.
