The Nobel Prize-winning novelist died Monday. Over her long and prolific career, she offered many timeless gems to encourage writers who want to affect the heart.
The hotel chain celebrated a century of business growth by shining a spotlight and crafting content around its biggest champions: Its employees and customers.
Also: Barney’s files for bankruptcy, Cathay Pacific admits using cameras to watch passengers, and how ‘pay to play’ hurts PR’s credibility.
Short of asking a lawyer, there are guidelines for avoiding legal jeopardy. We asked a copyright expert about all the things PR pros and clients can run afoul of when creating content.
Scores of music lovers will flock to Chicago this weekend for Lollapalooza, and you could intern for the organization behind the festival, if you land this week’s featured position.
The promising digital media company that vowed to be a voice for millennials didn’t live up to its potential—despite scoring an interview with President Barack Obama. Here’s why.
Also: Delivery drivers are munching consumers’ food, a bevy of PR and marketing job openings, and Burger King Belgium roasts McDonald’s.
Obstacles abound, such as consumers’ plummeting trust and waning attention spans. Here’s how to make this approach work for you without busting your budget.
Delivering a message in Spanish is not enough. Consider the idioms in more than 20 nations, not to mention nonverbal cues, such as gestures and colors. Here’s insight into the crucial nuances.
Storytelling has become a crucial strategy for communicators looking to attract attention from both employees and consumers. Consider this advice to improve your tales.
Under Armor chief stands for Baltimore, flawed career advice, and younger consumers grow skeptical of tech companies.
Is your blog full of sales pitches? Is it fine-tuned to the concerns and questions of your audience? How are you measuring your success? Consider these content essentials.
Also: Film and song mashups to inspire creativity, LinkedIn fixes job-listing loophole, and why diversity and inclusion programs fall short.
Most viewers like to consume content between 7 a.m. and noon, according to Vidyard’s Video in Business Benchmark Report. The best day of the week for views is Wednesday.
Despite what you might think, it outpaces digital and TV for brand affinity, especially when the consumer is ready to buy. That’s just the beginning, though.
